Cardify (powered by Drop) is a market research company that unlocks transactional data to provide real-time answers to key business questions. Cardify provides insights from transactional and survey data provided by Drop, Cardify’s parent company. Drop has the largest panel of consumer-permissioned, anonymized transaction data in the US and Canada. In addition, Drop collects additional data by surveying its user base of 3 million users on a variety of topics. Drop (joindrop.com) is a mobile, rewards company on a mission to level-up the way consumers shop. Drop builds a personalized rewards experience from over 300 partner brands. To date, Drop has over 3 million users and has rewarded over $20 million to consumers. Drop is headquartered in Toronto, with an office in New York, Drop is backed by world-class investors including NEA, HOF, Royal Bank of Canada, Sierra Ventures, and White Star Capital.