IT’S AN IDEA BORN IN 2007 FROM ERICA IOP AND MATTEO COLOMBO TO BRIDGE THE GAP BETWEEN ENTERTAINMENT AND BRANDS WITH A NEW GENERATION OF BRANDED ENTERTAINMENT. IT’S A PLACE WHERE ART, ENTERTAINMENT AND TECHNOLOGY ARE EXPLORED TO DESIGN ORIGINAL FORMATS AND BRAND ACTIVATION PROJECTS. IT’S AN INSPIRED PROFESSIONALS COLLECTIVE WITH 20 YEARS OF EXPERIENCE IN COMMUNICATION AND ENTERTAINMENT. IT’S A HOLISTIC APPROACH TO COMMUNICATION, THAT ESTABLISHES NEW POINTS OF CONTACT WITH THE TARGET AUDIENCE AND CREATE MEANINGFUL RELATIONSHIPS. IT’S AN ENGINE FUELED BY PASSION, BEAUTY AND CREATIVITY. IT’S AADV.