🍭 I help creative businesses write hit the sweet spot with words that engage their target audience. I ask more questions and go deeper to help you define your brand. What exactly is a brand? A brand is the emotional connection you make. It’s so much more than your logo or brand colours. 🎬 Despite the many wonders of digital marketing, a story remains the best way to build an emotional connection. Whether I’m writing an about page, a sales page, or an email nurture sequence, I’m always looking for ways to draw the reader in to a story. A story can be as simple as a customer testimonial. It doesn’t have to be an epic Hollywood blockbuster. 🗣 Another part of what I do is helping a business define their brand voice. This means finding the words to articulate your values, your point of difference and your personality. All of these things contribute to the way a brand sounds. The output is a style guide that gets everyone in the business on the same page. Not every brand has a distinctive tone of voice or brand story. But the ones who do really stand out (think Aldi, Who Gives a Crap, Qantas etc). You know who they’re speaking to and what they stand for.