Products handled (Coagulants, Anionic and Cationic Powder, Polyamines, PolyDadmacs, Textile colour removal chemicals.) KRA’S: I. Lead Generation - Generating New Corporate Leads / New enquires through Industry Contacts II. Lead Conversion - Converting the Leads Generated into Active Accounts. III. Front End Marketing- • Extensively marketing Services. • Responsible for promotion and marketing of existing and new products. • Provide feedback on market need gap. • Attend marketing calls and responding to enquiries, Communicate, coordinate and meet customer requirements. • Follow up with customers after offers are submitted. • Customize marketing literature to suit customer trend based on geography. • Corporate Proposals for cost savings in ETP. IV. Team Work- Work in Close Co-Ordination with the Technical People, Co-ordiantion with the Factory for PPC to ensure that the dispatches are completed within the prescribed deadlines. V. Brand Building - Proper Representation of Organisation in the Market ACHIEVEMENTS 1. Payment Outstandings minimized due to correct follow ups and implementing advance PDC’S system from the Dealers and Resellers. 2. Successful in obtaining major breakthroughs at Welspun and Raymond units for their effluent treatment colour removal solutions. 3. Major breakthrough of about 2.5 Crores for Drinking water site of 635 MLD site owned by Delhi Jal Board and 400 MLD for Besalpur site owned Govt. of Rajasthan and operated by Degremont India Ltd. 4. Reviving Passive Dealers and helping them to generate leads and also supporting them in closing the deals. 5. Successful in making business associations with the competitors.