Evidence Beats Opinion is the UK equivalent of Singapore-based Arcanum Asia. When Arcanum was founded in 2007, it was because we were convinced there was a place in the business world, for the proprietary messaging process called Cognitive Messaging™. We wanted to make it possible for organisations to create visual, clear and consistent business communication, which is engaging, effective, memorable and most importantly actionable, transforming any audience globally. Everything we do is fact-based, driven by the science but applied through a personable approach to ensure your audience – be that investors, sales teams or potential clients are engaged. We follow the logic of Visual Presentology. Introducing change within a company can create division and resentment. Our well-rehearsed solutions and applied cognitive techniques provide the critical communication link between many key business functions. Visual is the Art, Presentations is the Vehicle and the Ology is the Science. Our expertise is in understanding and interpreting how all types of audiences best receive messages. We then use a combination of presentations, sales team tools and learning content to help change audience mindsets, behaviour and culture. We’re excited to be the official training company behind Digital Sales Optimisation, an advanced tool with the ultimate objective of examining scenarios and outcomes if all salespeople were to produce at the same level as the top 40% of the team. Get in touch today to find out how Digital Sales Optimisation can transform your Sales Operation,