Neuro is the division developed by Positive Agency in order to provide neuromarketing research and neuromarketing strategy. Considering that most of decision-making mechanisms are running at the unconscious level and are modulated by emotion, we use the technology and neuroscience behind neuromarketing to discover the “unconscious brand” issues. Neuromarketing is an important tool for unraveling and understanding the consumer’s behavior. It also has a great potential in the aria of communication and in identifying the subconscious needs of the consumer. Using the tools that we developed, we provide valuable insights and solutions for Brand Strategy, Brand Essence, Consumer Experience, Copywriting, Design, Packaging, Shelf studies and testing for marketing materials and audio-video productions.