We're big fans of the notion that good marketing leads people to choices that improve their lives. Seth Godin said it best, "Marketing helps others become who they seek to become." And good marketers know at least one thing well - how to persuade people to action. Persuasion, then, is a powerful tool sitting at the core of your tool chest. We're not ignorant of the fact that with great power comes great responsibility (cliche, but true). So, as good marketers, we use that power responsibly to improve the lives of our customers and co-create the world we want to live in. Enter...Persuasion Studio - where entrepreneurs and good marketers meet to sharpen the most powerful tool in their tool chest. We take concepts of persuasion that we all know and love, like: -- Understanding your market at their core (some use the term 'get in bed with your customer' although we don't recommend it) -- Building trust and goodwill with your audience -- Establishing credibility and authority in your market -- Influencing people to take action, with a predictable level of certainty And we turn these principles into practical tools and proven frameworks that help you: -- Design high-converting client journeys -- Build evergreen marketing assets like email sequences, VSLs, sales pages, advertorials -- Ultimately, create successful marketing campaigns that make the good marketer in you breathe a sigh of relief All of this is delivered in a monthly dose with our Persuasion Studio Masterclasses, where you get to workshop, download and use the frameworks, and get support in a Slack group whenever you want a second pair of eyes from expert copywriters who breathe this stuff. Want to learn more about Persuasion Studio and how it can help you amplify your messaging and marketing? *The waitlist to join the Studio is currently open to good marketers and entrepreneurs who want to sharpen their skills.