C6 Marketing is a digital media & technology company providing end-to-end patient recruitment capabilities to the clinical research market. Founded in 2019 by two industry outsiders, C6 applies best-in-class “customer acquisition” strategies and tactics from other industries, and applies them to Clinical Trial Recruitment. We serve individual trial sites, as well as working with study sponsors either directly or through their CRO, using Pay for Performance models which align our incentives with those of the Sponsor and Site. C6 leverages the power of digital marketing to connect clinical researchers with individuals who are actively seeking investigational treatments, rather than “trial shoppers” simply looking to get paid. We integrate inclusion/exclusion criteria throughout our campaigns, from ad targeting to web form questions to maximize efficiency. In addition we can implement our call center to further verify our referrals are motivated and qualified to participate in a study. Our proprietary Engage technology and Lead Scoring methodology tracks the success of referrals over time, allowing us to invest more in the areas that work best. That cultivation results in faster, more scalable, and less expensive recruitment campaigns. We also recognize that the needs of individual sites vary greatly. And so should a recruitment campaign. Rather than a “one-size-fits-all” approach, C6’s publishing platform, MindCare360, allows us to build a unique campaign based on an individual site’s needs. We adjust the volume of referrals, the level of pre-screening, and the amount of engagement to help drive success at each site. With deep expertise in contact strategy and lead management, we can help sites get the most out of the referrals we generate.