In the past, marketing measured success by sticking to budgets and winning creative awards. Today, success is the ability to create innovative campaigns, measure data, and adjust strategies in real-time to make sure you are getting the highest ROI for your business. The Lockie Growth approach is about balancing creativity and analytics to scale your marketing results. What it means for your business is that I won’t just rely on having a very creative or attractive campaign when using your marketing budget. Sure, having a creative campaign is essential to engage customers. However, equally as necessary is to look at your entire customer lifecycle and the results of each digital marketing platform to generate insights that help us grow while retaining your customer base and business. Using data and analytics is especially important in today’s world, where consumers are increasingly adept at tuning out marketing messages that do not resonate. With this approach, I won’t rely on guesses or hunches. I will use data to inform our decisions, innovate ways to drive user acquisition, keep customers engaged, retain them, and ultimately turn them into brand champions.