Maven Loyalty is a new kind of customer agency, led by industry maven, Gabby McLean. I help organisations drive customer love through integrated acquisition, engagement and loyalty programs. I develop strategies, roadmaps and project delivery plans, to enable personalisation, connected experiences and drive digital transformation of CX, utilising 1st party data. I work across strategy, technology, data, people and processes to ensure digital transformation success. Drawing on my wide experience across all facets of customer marketing and deep operational experience in loyalty and CX program design and associated MarTech implementations, I quickly deliver robust strategies to move the dial in large organisations and have the experience and skills to lead cross functional implementation teams to bring these programs to life. I’ve worked with a large range of MarTech platforms and ERP’s such as Adobe, Salesforce Marketing Cloud, Marketo, Campaign Monitor, Mailchimp, SAP. I have helped move the dial for organisations such as Canon (AU / NZ), Farmlands, Silver Fern Farms, Westpac, McDonald’s, Southern Cross Healthcare, Green Cross Health, Foodstuffs, Auckland Airport, The Warehouse Group and various consumer and event brands. I cut through the clutter and shiny new things syndrome, aligning business and tech teams, developing strategies, roadmaps and operational practices to drive acquisition and retention within your customer base and power growth in your organisation. If you’re looking for a strategic marketing and digital customer experience leader who will 100% drive your customer centric business transformation, it’s time we met.