We enable hotels to digitally transform their business and connect sustainable asset management with guest experience and revenue strategy, helping them deliver sustainable asset growth and a deeper more loyal connection with their guests. We enable this digital transformation using the most innovative technology and specialised consulting services. The hotel industry is nearing a tipping point. The general trend over the past two decades has been one of profits shifting from asset owner to distribution channel, and innovative tech companies and online travel agencies have grown bigger than most hotel companies. Having to do more with less resources is also not making it any easier for hoteliers, technology adoption and automation is the only way to scale, increase customer base and personalise guest experience to create brand ambassadors and increment the value of hotel assets. It has become a necessity and an opportunity for hotel owners and asset managers to adopt asset management technology underpinned by sustainability to digitally transform their hotel operation, open visibility into data and parameters that measure not only how efficient the operation is but also where money is left on the table to maxmize profitability and guest experience. Revenue management and Marketing Automation is yet to move away from being an underutilized opportunity to actively observe customer buying behaviour in real time and match the demand and consumer intent to buy to the hotel business priorities in a seamless and automated execution. Accurate data about a customer is about how you get them to be repeat customers and enjoy their stay. Sales and marketing people need to be learning analytics and the revenue people need to understand how they can function within a digital marketing world with technology as the enabler.