Marketing Intelligence & Insights, Loyalty Marketing and Customer Experience (CX) Strategies Marketing Intelligence & Insights: Helping clients gather and convert market intelligence into actionable insights that drives sustainable growth. Expertise using quantitative and qualitative research and analytics to improve decision making, develop/enhance products, optimize communications and increase customer satisfaction/loyalty. Available for projects including customer loyalty/voice of customer research/NPS, customer journey mapping, focus group moderation (online and and in person), data analytics, product concept testing, competitive intelligence, ad testing, brand monitoring, and customer segmentation. Loyalty Marketing: Helping clients develop and implement loyalty program strategies that strengthen relationships with their top customers. Expertise in loyalty strategy development, evaluating/prioritizing potential new loyalty partnerships, identifying and building relationships with new partners, negotiating loyalty partnership agreements, establishing KPIs for loyalty partnerships and developing joint marketing programs with loyalty partners. Customer Experience (CX) Strategies: Delivering an exceptional Customer Experience (CX) is key to building customer loyalty. We help companies identify key insights from customer and employee research to develop customer experience strategies that drive loyalty. We will engage customers and front-line employee to develop or refine your customer journey map and we will work with you to develop a strategy that prioritizes opportunities to enhance the customer experience.