The situation: A new SDR is about to cold-call Briarwood SaaS. The company looks like a clean prospect. Running the check before the first outreach.
PRIOR RELATIONSHIP
⚠ Drive found: “Briarwood SaaS — Discovery Notes Q3 2024” — a doc from 19 months ago. A previous AE ran two discovery calls, created a proposal, and the deal was closed-lost. Notes indicate the deal was lost to a competitor on pricing. The prospect at the time was R.F., VP of Operations — who is no longer at Briarwood per Lusha.
Gmail found: 6 emails between the previous AE and R.F. between August–October 2024. Last email from R.F.: “We’ve decided to go in a different direction this time — happy to revisit in the future.” No further contact since.
KEY CONTEXT
Briarwood evaluated the product 19 months ago and chose a competitor on pricing. R.F. (the prior contact) has left the company. The current VP of Sales — P.O. — joined 8 months ago and has no prior relationship with the product. This is a fresh start with a new decision-maker, but the pricing objection history is worth knowing before the first call.
Account signal: Briarwood headcount up 24% in the last 60 days — active hiring in the sales function. Strong timing signal.
CONTACTS TO AVOID
R.F. (VP Operations) — no longer at Briarwood. Do not reach out to that email address.
BEST ENTRY POINT
P.O., VP of Sales — joined 8 months after the previous evaluation. No prior relationship with the product. The pricing objection from 2024 is not an active barrier for a new VP who wasn’t involved in that decision.
Contact: p.o@[briarwood].com ✓ verified · direct mobile available
RECOMMENDED APPROACH
Fresh start — don’t reference the prior evaluation unless the prospect brings it up. P.O. wasn’t involved in the 2024 decision and has no reason to carry that history forward. Lead with the hiring signal: “Your sales headcount is growing fast — SDR data quality is the first thing that breaks at this scale.” If pricing comes up on the call, acknowledge the prior evaluation directly rather than avoiding it.
Opening line: “Hi P.O. — I saw your sales team is growing fast at Briarwood. Data quality for the SDR layer is the first thing that breaks at 24% headcount growth — wanted to check whether it’s on your radar.”
Illustrative example — fictional company names used. Run with your own data to see live results.