The situation: An AE has a QBR with Ashford Platforms tomorrow at 2pm — a $95K Proposal-stage deal. The AE’s VP is joining the call and has never spoken to Ashford before. Running the prompt tonight.
⚠ QBR is under 24 hours away — all open commitments flagged as urgent
Document created: “QBR Review — Ashford Platforms — June 5, 2026” (Drive link returned on live run)
QBR Review — Ashford Platforms — June 5, 2026
New Business · $95K ACV · Created: June 4, 2026
Account Health
🟡 AMBER — Two open commitments from the rep not yet delivered. Legal review flagged by D.R. as a pre-sign requirement — DPA not yet shared. ZoomInfo comparison requested on May 14 — still missing from proposal. Deal is engaged but not progressing until these items are addressed.
Who Is in the Room
| Attendee | Title | Role | Status |
|---|
| D.R. | Head of Sales Strategy & Ops | Champion, primary contact, economic influence | ✓ Verified · d.r@[ashford].com |
| M.L. | Head of Sales Operations | Technical evaluator | ✓ Verified · m.l@[ashford].com |
| VP (joining from our side) | VP of Sales | Exec sponsor — first time on this account | — |
Not in the room but worth knowing: CFO at Ashford — D.R. mentioned informally on the May 14 Zoom call that “the CFO will need to sign off — she’s cautious about new vendors.” Not introduced yet. The VP should not push for a signature commitment today without understanding the CFO’s position.
Account Signals
No Lusha signals detected in the last 30 days at Ashford Platforms.
Relationship Summary
Relationship active since April 22 — 5 weeks. Two discovery calls completed, both productive. Proposal sent May 27. D.R. responded positively but raised two requirements: a ZoomInfo comparison and a DPA for legal review. Neither has been delivered. The deal is engaged and D.R. is not pulling away — but it will not move to Negotiation until both open items are closed. The goal for today’s QBR is to deliver both items live, address the legal pathway, and agree a close date.
Open Commitments
⚠ URGENT — rep owes account:
- ZoomInfo comparison section — promised May 14, still missing from proposal. Send before or open the call by addressing it directly.
- DPA link for legal review — flagged by D.R. on May 27 as a condition of signing. Never sent. Share at the start of the call.
Account owes rep:
- D.R. to loop in legal team after DPA is received — not yet actioned (waiting on DPA)
- M.L. to confirm HubSpot connector compatibility with IT — no update since May 21
Recent Call Context
From Zoom transcripts — not in the email thread:
- May 14 call: D.R. mentioned “the CFO will need to sign off — she’s cautious about new vendors.” This was not followed up on in email. The CFO has not been introduced to the process.
- May 14 call: M.L. asked about HubSpot duplicate record handling. Rep said “I’ll check and get back to you.” Not answered in email.
- May 27 call: D.R.’s tone was positive overall — “this is the right direction” — but the legal question created a pause. D.R. said “I need to pause before we move forward on this.”
Objections and Concerns on Record
- ZoomInfo coverage concern (Proposal stage) — D.R. said “they have more data coverage in our sector.” Partially addressed verbally, no written comparison sent. Still active.
- Pricing model flexibility (Discovery) — D.R. asked about per-seat vs flat-rate. Flat-rate discussed verbally, not confirmed in writing. May resurface if pricing section needs revision.
- Legal review requirement (Proposal) — D.R.’s legal team needs to review DPA. Active blocker until DPA is shared.
Recommended Agenda
- Open with delivery (5 min): Share the ZoomInfo comparison and DPA link before any other topic. “I know these items were outstanding — I wanted to address both before we started.”
- Legal pathway (10 min): Agree the process for legal review. Who is the legal contact? What is the timeline? Is a 30-minute legal-to-legal call useful?
- CFO introduction (5 min): Surface the signing authority question directly. “D.R., you mentioned the CFO will need to sign off — when is the right moment to bring the CFO in?”
- Technical confirmation (5 min): M.L. to confirm HubSpot duplicate handling question — share documentation now if needed.
- Close date (5 min): Based on legal timeline, agree a realistic close date and next steps.
Exec Summary
Ashford Platforms is a $95K new business deal at Proposal stage — engaged and positive but stalled on two open items the rep hasn’t delivered: a ZoomInfo comparison and a DPA for legal review. The primary contact D.R. is the champion and economic influencer, but a CFO sign-off requirement has been raised verbally and the CFO hasn’t been introduced yet. The goal for this call is to deliver both outstanding items, clarify the legal pathway, and agree a close date — not to push for a signature before those items are resolved.
Illustrative example — fictional company names used. Run with your own data to see live results.