Find the right moment to re-engage a closed-lost account

<context>
I want to find the closed-lost accounts worth re-engaging
right now — the ones where something meaningful has changed
since the deal closed — and draft a re-engagement message
for each one that leads with what's different, not with a
reminder that they said no.

My closed-lost accounts:
[Paste company names, close dates, and close reasons —
or say "use my closed-lost accounts" if your CRM is
connected]

My product: [one sentence — what you sell and the problem
it solves]

Minimum time since close: [e.g. 6 months — accounts closed
more recently than this are excluded]
</context>

<task>
1. SIGNAL SCAN — For each closed-lost account, use Lusha
   to check what has changed since the deal closed:
   - New executive in the buying role
   - Funding event since close date
   - Hiring surge in the target function
   - Competitor intent signal — account researching
     alternatives
   - Tech stack change relevant to your product
   - Leadership change that removes the original
     objection owner

2. CONTACT VERIFICATION — For each account, check the
   status of the original contact:
   - Still in seat? If yes — relationship exists,
     re-engagement is warmer
   - Departed? If yes — new owner, fresh start,
     no institutional memory of the previous no
   - Promoted? If yes — new scope, potentially new
     budget, different conversation than before

3. CLOSE REASON ANALYSIS — Cross-reference the signal
   found with the original close reason:
   - Closed lost: budget — look for funding events
     or headcount growth as budget indicators
   - Closed lost: timing — look for new signals that
     create urgency now
   - Closed lost: competitor — look for intent signals
     suggesting they're evaluating again
   - Closed lost: champion left — check if new champion
     has been identified and is now in seat

4. RE-ENGAGEMENT SCORING — Score each account:
   - Strong: signal directly addresses close reason,
     contact verified, 6+ months since close
   - Moderate: signal present but doesn't directly
     address close reason, or contact has changed
   - Weak: no meaningful signals since close —
     not worth re-engaging yet

5. RANKED OUTPUT — Return accounts ranked by
   re-engagement readiness. For each strong or
   moderate account:
   - Signal found and how it relates to close reason
   - Contact status and verified details
   - Draft re-engagement email that opens with the
     specific change at the account — not a generic
     check-in
   - Suggested subject line
   - Best timing: this week / this month
</task>

Your closed-lost accounts ranked by re-engagement readiness. For each one worth reopening — the specific signal that changed, the contact status, and a re-engagement email that leads with what’s different now, not with a reminder that they passed.

Accounts scanned: 22  ·  Strong re-engagement signal: 5  ·  Moderate: 7  ·  Not ready yet: 10

Strong re-engagement — act this week

[Company A] — full detail

Close reason: Budget — procurement put the deal on hold in Q3 last year.

Signal found: Series B closed last month — $18M raised. Headcount up 14% in the sales function since close date.

Contact confirmed live via Lusha connector, [date]

Why re-engage now: The deal stalled on budget nine months ago. They just closed a Series B and are scaling the sales team. The budget constraint that killed the deal no longer exists.

Suggested subject line: Congrats on the Series B — worth a conversation now?

Re-engagement email:

R.M. — saw the Series B announcement. Congratulations.

We spoke last year and timing wasn’t right — the budget wasn’t there to move forward. Looks like that’s changed.

You’re scaling the sales team fast. We work with a lot of teams in exactly this position — standing up a new SDR motion and making sure every rep has verified data from day one, not a list that was last touched six months ago.

Worth a 20-minute call this week?

[Company B] — full detail

Close reason: Timing — the VP of Sales who championed the deal left the company before it closed.

Signal found: New VP of Sales joined 5 weeks ago. No institutional memory of the previous evaluation.

Contact confirmed live via Lusha connector, [date]

Why re-engage now: The original deal died when the champion left. The new VP has no history with your company — this is a clean introduction, not a re-engagement. They’re in their first 30 days and evaluating the inherited stack.

Suggested subject line: New to [Company] — quick intro

Re-engagement email:

J.K. — congrats on the new role.

We worked with your predecessor on a similar project last year — the timing didn’t come together on their end before they moved on.

Given you’re standing up the sales motion fresh, it might be worth a quick conversation. We help teams like yours make sure every rep is working verified contact data from day one — not a stale list inherited from the last regime.

20 minutes this week?

Moderate re-engagement — act this month

7 accounts with signals present but not directly addressing the original close reason. Worth a softer re-engagement touch — a relevant piece of content, a signal-based check-in, or a LinkedIn connection before a cold email.

Not ready yet — monitor

10 accounts checked. No meaningful signals found since close date. Original close reasons still likely apply. Check again next quarter — set a reminder to re-run this play in 90 days.

Example outputs in this play are illustrative — they reflect the structure, fields, and format of real Lusha connector output, but were not pulled from a live session. Run the prompt with your own closed-lost accounts and connectors to see live results.