Contact role changes are the highest-converting outbound signals in B2B. A promoted contact rewrites their stack inside the first 90 days. A contact who moved companies arrives with budget appetite and no allegiance to the predecessor’s vendor list. The catch is detection: the signal has to be caught while the window is still open.
Two detection paths matter, and they read the same world differently. The contact record shows the current state — the title and tenure right now. The signals layer shows a time-series of discrete events tagged with signal dates. The contact record updates as soon as the change is verified. The signals layer indexes events on a separate cadence. The prompt uses both because a freshly promoted contact often shows up in the record path days before they appear in the signal stream.
A MOVED row is two pieces of work. The old CRM record at the previous employer is dead and should be archived or marked stale. The contact at the new employer is callable and often more senior. The prompt surfaces both sides so the CRM gets cleaner and the pipeline gets a fresh thread.
A PROMOTED row is a re-engagement window with a clock on it. The first 90 days of a new title is when budget gets scoped and adjacent vendors get evaluated. Catching a promoted contact in week 3 versus week 13 makes a measurable difference in reply rate. The prompt surfaces the job start date so the rep can time the outreach against the mandate window.
Data drawn from Lusha’s signals and contact layers, built on 300M+ verified contacts under GDPR, CCPA, SOC 2, ISO 27701, ISO 31700, and TRUSTe.