Enrich Salesforce leads and boost Outreach campaigns
Build a lead-to-sequence workflow that triggers on new Salesforce leads, enriches contact and company fields with Lusha’s verified data, and adds prospects directly to Outreach campaigns—so sales engages immediately with complete context, no manual research required.
Why this works
The gap between “lead created in Salesforce” and “prospect ready in Outreach” kills velocity.
Leads enter Salesforce incomplete—maybe a name and company, but no direct dial, no verified email, vague job title, missing firmographics. Someone has to manually research, validate, and add to Outreach, which means:
- Leads sit idle while waiting for enrichment
- SDRs waste time on LinkedIn lookups
- Sequences start with incomplete data
- Speed-to-lead suffers
This play closes the gap entirely. New Salesforce lead → instant enrichment → automatic Outreach enrollment. Sales engages while intent is fresh, with verified contact data ready to work.
What you get
- Instant trigger on new Salesforce lead creation (no batch delays)
- Complete enrichment including verified emails (95%+ accuracy), direct dials, job titles, and firmographics
- Automatic Outreach sync that adds enriched prospects to the right sequences without manual handoffs
- Clean Salesforce records updated with enriched fields so the CRM stays current
- Faster speed-to-lead because enrichment and sequencing happen in one motion
How to set it up
Use the Zapier template
Start from the “Boost Outreach campaigns with Salesforce leads enriched via Lusha” template or build from scratch following these steps.
Connect Salesforce as the trigger
Authenticate Zapier with Salesforce and configure:
- Trigger event: New Lead
- Filters (optional): Only trigger on leads matching criteria:
- Lead Source = “Inbound”
- Lead Status = “New”
- Country = target regions
Tip: Add filters to avoid enriching unqualified leads (spam, students, competitors).
Connect Lusha for enrichment
Add Lusha with your API key.
Update Salesforce with enriched data
Add “Update Lead” step in Zapier:
- Map Lusha person fields → Salesforce Lead fields
- Map Lusha company fields → Salesforce Account/Lead fields
- Set Enrichment Status = “Enriched”
- Stamp Enriched Date = TODAY
Add to Outreach sequence
Connect Outreach and configure:
- Action: Add Prospect to Sequence
- Sequence selection: Choose target sequence (e.g., “Inbound – Enriched Leads”)
- Field mapping:
- Name, email, phone from Lusha-enriched data
- Custom fields: Job title, company size, industry for personalization
Add conditional logic (quality gates)
Insert filters before Outreach step:
- Only add to sequence IF:
- Email confidence score ≥ 95% OR
- Phone number exists OR
- Job title is not blank
- If enrichment fails → skip Outreach, update Lead Status to “Needs Review”
Add Slack notification (optional)
Send alert when high-value leads are enriched and added to sequences:
- Include: Name, company, title, phone, email
- Trigger only for: Enterprise leads or high-fit industries
Test end-to-end
Create a test Salesforce lead with minimal data. Confirm:
- Zapier triggers on new lead
- Lusha enriches contact + company
- Salesforce updates with enriched fields
- Outreach adds prospect to sequence
- All fields map correctly
What to do next
- Add territory routing: Route to different Outreach sequences based on company location or size
- Build ICP scoring: Layer in qualification logic before sequencing (only add high-fit leads)
- Create segment-specific sequences: Route to different cadences based on industry or seniority
- Track enrichment metrics: Monitor coverage rate (% of leads successfully enriched) and sequence performance
- Add email verification: Validate emails before adding to Outreach to reduce bounce rates
- Build escalation paths: If enrichment fails, route to manual research queue or different sequence
The goal: New Salesforce leads don’t wait for research. They arrive in Outreach enriched, verified, and sequence-ready—so SDRs engage immediately while intent is high, with complete context at their fingertips.
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