Expand your target account list with recommendations
This play starts with a list of ideal customer companies, enriches them with Lusha firmographic data, and uses that enriched context to generate AI-powered recommendations for similar companies. The recommended accounts are then automatically added to Google Sheets, creating a continuously expanding target account list.
Instead of manually researching “who else looks like this,” your team gets an always-growing list of high-fit accounts—ready for review, scoring, and activation.
Why this works
Your best customers already define your ICP. The challenge is turning that insight into scale without hours of manual research.
This play operationalizes ICP expansion by:
- Learning from companies you already want
- Using enrichment to understand why they’re a fit
- Recommending similar companies automatically
- Centralizing everything in a shareable spreadsheet
What you get
- Input-based account enrichment using Lusha
- AI-powered lookalike recommendations
- Automatic expansion of target account lists
- Centralized output in Google Sheets
- A repeatable, scalable ABM foundation
How to set it up
Prepare your input list
Start with a list of:
- Existing customers
- High-value opportunities
- Strategic target accounts
This list defines the “seed” for recommendations.
Connect your apps in Make
Ensure active connections for:
- Lusha: API access for enrichment and recommendations
- Google Sheets: permission to update target lists
Configure enrichment fields
Enrich companies with:
- Industry
- Company size
- Location
- Revenue range (if available)
This data improves recommendation quality.
Generate AI-powered recommendations
Control:
- Number of similar companies per seed account
- Filters to stay within your ICP boundaries
Export to Google Sheets
Append recommended accounts with fields such as:
- Company name
- Website/domain
- Industry
- Size
- Recommendation source (seed company)
Test end-to-end
Run the scenario and confirm:
- Companies enrich correctly
- Recommendations are relevant
- Rows are added cleanly to the sheet
What to do next
- Score accounts in Sheets: Add ICP fit or priority scores before activation.
- Deduplicate intelligently: Remove overlaps across seed accounts.
- Push to CRM or ABM tools: Send approved accounts to Salesforce, HubSpot, or outreach platforms.
- Layer contact discovery: Automatically find decision-makers at recommended companies.
- Track expansion impact: Measure pipeline generated from AI-recommended accounts.
The goal: Your ICP shouldn’t be static. This play turns a handful of ideal accounts into a living, expanding target list, powered by Lusha intelligence and delivered straight to Google Sheets—ready for action.
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