This Make scenario checks Lusha for company signals on a regular schedule, like hiring surges, expansion, and funding news, and syncs them to HubSpot. When an account shows a signal, HubSpot is updated, and the account can be enrolled in a workflow or flagged for sales follow-up.
Capture company signals and broadcast alerts in HubSpot
Why capture company signals in HubSpot?
Company changes often point to new budget, urgency, or big internal shifts. But those signals are easy to miss when they’re buried in news feeds or spreadsheets.
This scenario brings them into HubSpot, so your team sees which accounts are gaining momentum and can reach out at the right time.
What this workflow does
- Runs on a schedule, monthly by default
- Checks Lusha for company signals, like hiring growth, new offices, funding, major news, and technology changes
- Updates HubSpot with the signal type, signal date, and a high-intent flag
- Enrolls flagged accounts in ABM or outbound workflows
- Alerts account owners and routes accounts to SDR follow-up queues
How to set it up
01
Connect your apps in Make
Ensure active connections for:
- Lusha: access to company-level signals
- HubSpot: permission to update companies, contacts, and workflows
02
Choose which accounts to check and how often
Set the scenario to run on a schedule (monthly by default), and choose which HubSpot companies to check, like target accounts, customers, or companies on open deals.
03
Define which company signals matter
Choose the signal types that indicate buying intent, such as:
- Rapid hiring or headcount growth
- New office openings or geographic expansion
- Funding announcements or major news
- Technology adoption or change
04
Map signals into HubSpot fields
Update or create fields like:
- Last signal type
- Signal date
- Growth / hiring flag
- Custom “High-Intent Account” indicator
These fields power segmentation and automation.
05
Enroll qualified leads or accounts
Use signal-based conditions to:
- Enroll accounts into ABM or outbound workflows
- Trigger alerts for account owners
- Route accounts into SDR follow-up queues
06
Test end-to-end
Run the scenario manually and confirm:
- Signals are detected correctly
- HubSpot records update as expected
- The right workflows are triggered
What to do next
- Layer contact-level signals: Combine company signals with promotions or role changes for stronger intent scoring.
- Prioritize by ICP fit: Only enroll accounts that match size, industry, or region criteria.
- Alert sales instantly: Add Slack or email notifications for high-impact signals.
- Track pipeline impact: Measure meetings and revenue influenced by signal-based workflows.
- Standardize monthly enrichment: Use the same cadence across all target segments for consistent coverage.
The goal: Account momentum shows up before deals do. This play ensures HubSpot stays enriched with real-world company signals—so your team engages the right accounts at exactly the right time.
FAQ
Use this Make scenario. It checks Lusha for company signals on a schedule and updates the matching HubSpot accounts.
Hiring and headcount growth, new offices or expansion, funding announcements and major news, and technology changes.
Monthly by default. You can change the schedule.
HubSpot is updated with the signal details, and the account can be enrolled in a workflow, sent to an SDR queue, or flagged for the account owner.
Yes. Add conditions so only accounts that match your size, industry, or region criteria are enrolled.
Ready to run this?
One data connection. Works in Claude, ChatGPT, your CRM, or any agent you build.
