Find similar contacts from Lusha IDs
This play starts with known Lusha contact IDs (your best leads, champions, or high-performing personas), fetches similar contact recommendations from Lusha, and automatically creates those contacts in HubSpot.
Instead of starting prospecting from scratch, you expand from what already works—scaling outreach with lookalike contacts that match proven profiles.
Why this works
Your highest-performing contacts already define your ICP at the person level. But most teams never reuse that intelligence.
This play turns strong contacts into prospecting seeds, allowing you to:
- Find similar roles, seniority, and profiles
- Expand outreach intelligently
- Populate HubSpot with higher-fit contacts automatically
What you get
- Contact-level lookalike recommendations powered by Lusha
- Automatic HubSpot contact creation
- Consistent persona expansion without manual list building
- Faster pipeline generation from proven profiles
- Cleaner targeting based on real data, not guesswork
How to set it up
Connect your apps in Zapier
Ensure active connections for:
- Lusha: access to contact recommendations by ID
- HubSpot: permission to create or update contacts
Define the source Lusha IDs
Provide Lusha Contact IDs from:
- High-performing leads
- Closed-won champions
- Strategic decision-makers
These IDs act as the “seed” for recommendations.
Configure similar contact retrieval
Choose:
- Number of recommended contacts per ID
- Optional filters (seniority, role, region)
This controls volume and relevance.
Create contacts in HubSpot
Map recommended fields such as:
- Name
- Email (if available)
- Job title
- Company name
- LinkedIn URL
- Source = “Lusha Similar Contact”
Best practice: Use create-or-update logic to avoid duplicates.
Test end-to-end
Run the Zap with a sample Lusha ID and confirm:
- Similar contacts are returned
- HubSpot contacts are created correctly
- No duplicate records appear
What to do next
- Enroll contacts into workflows: Automatically route similar contacts into nurture or outbound workflows.
- Score by similarity: Add a “Lookalike Confidence” or priority score.
- Segment by persona: Use different source IDs for different ICP segments.
- Combine with company lookalikes: Expand both contacts and accounts for full ABM coverage.
- Track performance: Measure conversion rates for similar-contact sourced leads.
The goal: Great prospects look alike. This play lets you scale what already works, turning your best contacts into a repeatable engine for high-fit lead generation—directly inside HubSpot.
No FAQ items available at this time.
Ready to build this?
Get started with Lusha and set up this play in minutes.
