Score new HubSpot contacts with Lusha and flag high-quality leads
This play triggers whenever a new contact is created in HubSpot, enriches the contact with Lusha Connect, evaluates enrichment confidence and quality signals, and routes high-quality leads into a dedicated HubSpot list while notifying the team in Slack.
The result: inbound contacts are automatically qualified based on real data—not form guesses—so Sales and Marketing can focus on leads that are actually worth engaging.
Why this works
Most inbound funnels treat all new contacts the same—even though lead quality varies wildly. Without enrichment-based scoring, teams either chase low-fit leads or delay follow-up on strong ones.
This play introduces data-driven qualification at creation time, using Lusha’s enrichment confidence to separate high-quality leads from the rest—instantly and automatically.
What you get
- Real-time trigger on new HubSpot contact creation
- Contact enrichment via Lusha (email confidence, role, company context)
- Automated quality check based on enrichment confidence
- HubSpot list assignment for high-quality leads
- Slack alerting so teams can act immediately
How to set it up
Connect your apps in Workato
Ensure active connections for:
- HubSpot: permission to read contacts and update lists
- Lusha: API access for enrichment
- Slack: permission to post messages
Configure the HubSpot trigger
Confirm:
- Trigger = New contact created
Optionally restrict to:
- Inbound leads only
- Specific lifecycle stages
Configure Lusha enrichment
Map identifiers:
- Work email (preferred)
- LinkedIn URL (fallback)
- Name (last resort)
Use outputs like:
- Email confidence
- Job title
- Company name
Adjust the scoring logic
The recipe currently checks:
- Email Confidence contains “A” (high confidence)
You can expand this logic to include:
- Seniority
- Company size
- Region
- Industry fit
Configure HubSpot list assignment
Select the static or active list used to flag:
- “High-quality leads”
- “Sales-ready inbound”
This list can power workflows, views, or reports.
Configure Slack notifications
Post messages such as:
- Contact name + company
- Confidence score
- HubSpot record link
Tip: Tag the owning SDR or channel for faster response.
Test end-to-end
Create a test contact in HubSpot and confirm:
- Enrichment runs
- High-confidence contacts are added to the list
- Slack message is posted
What to do next
- Expand scoring criteria: Combine confidence with role, seniority, or company size.
- Trigger sales workflows: Auto-assign owners or enroll high-quality leads into HubSpot workflows.
- Create a “Needs Review” path: Route medium-confidence leads to a review queue instead of dropping them.
- Track performance: Compare conversion rates for high-confidence vs. non-qualified leads.
- Standardize inbound quality: Use this scoring logic across all inbound sources (forms, chat, imports).
The goal: Not every new contact deserves the same attention. This play ensures HubSpot leads are enriched, scored, and prioritized automatically—so your team focuses on quality, not volume.
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