This play runs on a scheduled basis, searches for company records in HubSpot, enriches each company with Lusha’s Company API, and updates your CRM with verified firmographic data.
Instead of relying on one-time enrichment or manual cleanup, this workflow continuously refreshes your account data—so reporting, routing, and segmentation always run on accurate company intelligence.
CRM data degrades over time. Companies grow, relocate, change industries, or adopt new technologies—but account records often stay frozen the way they looked on day one.
This play solves that by re-enriching HubSpot companies on a schedule. Your CRM stays aligned with reality, without Ops teams running audits or manual updates.
Ensure the following connections are active:
Once connected, the workflow can run automatically on schedule.
Adjust the timing based on your needs:
Tip: Run during off-hours to avoid hitting rate limits during peak usage.
Customize the HubSpot search to target:
This keeps enrichment focused and cost-efficient.
Map the strongest identifier available:
Lusha returns updated firmographics such as:
If not already configured, add update logic to:
This ensures HubSpot remains your system of record.
The goal: Your CRM shouldn’t slowly drift out of date. This play keeps HubSpot accounts continuously enriched and reliable—so every decision, workflow, and report is built on accurate company data.
One data connection. Works in Claude, ChatGPT, your CRM, or any agent you build.
