Track all contact signals automatically
This play continuously monitors contact-level signals from Lusha—such as promotions, role changes, or authority shifts—and syncs those insights directly into HubSpot contact records. As signals appear, HubSpot fields are updated and workflows can be triggered automatically.
The result: HubSpot stays dynamically enriched with live buyer intent, without manual research or delayed updates.
Why this works
Contact data goes stale fast. Titles change, influence grows, and intent signals appear long before deals move—but most CRMs never reflect those changes in time.
This play turns external contact signals into CRM-native intelligence, ensuring sales and marketing always work from the most current picture of who matters and why.
What you get
- Automatic tracking of contact-level signals via Lusha
- Real-time enrichment of HubSpot contact records
- Detection of promotions, seniority, and authority changes
- Signal-driven workflow activation inside HubSpot
- Cleaner segmentation and smarter outreach
How to set it up
Connect your apps in Make
Ensure active connections for:
- Lusha: access to contact-level intent and career signals
- HubSpot: permission to update contacts and trigger workflows
Choose which contact signals to track
Select signals such as:
- Promotions or seniority increases
- Role or department changes
- Authority or decision-maker indicators
Focus on signals that directly affect buying power.
Map signals to HubSpot fields
Update fields like:
- Current job title
- Seniority level
- Last signal date
- Custom “Buyer Intent Signal” flag
These fields become triggers for automation.
Activate HubSpot workflows
Use enriched signal data to:
- Alert account owners
- Increase lead or contact scores
- Enroll contacts into targeted sales or expansion workflows
Test end-to-end
Trigger a sample signal and confirm:
- Contact record updates correctly
- Relevant workflows fire
- No changes occur for low-impact signals
What to do next
- Layer multiple signals: Combine promotions with company growth or funding signals for stronger prioritization.
- Segment by influence: Treat Director+, VP, and C-level signals differently in workflows.
- Create proactive outreach: Launch “congrats on the new role” or re-engagement sequences automatically.
- Track signal-to-revenue impact: Measure meetings and pipeline influenced by contact signals.
- Standardize signal hygiene: Use the same enrichment logic across all HubSpot contacts for consistency.
The goal: Your CRM should reflect what’s happening right now, not last quarter. This play ensures HubSpot contacts stay enriched with live Lusha signals—so your team always knows when intent and influence change.
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