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Send enriched Gravity Form contacts directly into HubSpot

Built by: Lusha
Difficulty: Easy
Tools: Gravity Forms ▪ HubSpot ▪ Lusha ▪ Zapier
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This play triggers when a Gravity Forms submission is received, enriches the contact using Lusha Connect, validates the enrichment with filter logic, and enrolls the contact directly into a HubSpot workflow.

The result: inbound leads flow into HubSpot already enriched and qualified—ready for routing, scoring, and nurture without manual review.

Why this works

Forms capture interest, not clean data. Without enrichment, HubSpot workflows often trigger on incomplete or low-quality records—creating noise for Sales and Marketing.

This play enriches and validates leads before they hit HubSpot workflows, so automation runs only on contacts with real, usable data.

What you get

  • Automatic trigger on Gravity Forms submissions
  • Contact enrichment via Lusha (title, company, LinkedIn, phone where available)
  • Quality filter to ensure enrichment succeeded
  • Direct enrollment into HubSpot workflows
  • Cleaner funnels with less manual triage

How to set it up

01

Connect your apps in Zapier

Make sure these connections are active:

  • Gravity Forms: access to form submissions
  • Lusha Connect: API access for contact enrichment
  • HubSpot: permission to create contacts and enroll workflows
02

Configure the Gravity Forms trigger

Select:

  • The form you want to monitor

Confirm it includes:

  • Email address (required)
  • First name / Last name

Tip: Email is the strongest identifier for enrichment.

03

Configure Lusha enrichment

Map identifiers:

  • Work email (preferred)
  • LinkedIn URL (if available)
  • Name (fallback)

Lusha returns verified contact and company details.

04

Set filter conditions

Recommended filter rules:

  • Continue only if email OR phone is present
  • Optional: skip personal email domains

This ensures only actionable contacts enter HubSpot workflows.

05

Configure HubSpot workflow enrollment

Select:

  • The HubSpot workflow
  • Map the contact using email as the unique identifier
06

Test end-to-end

Submit a test form entry and confirm:

  • Enrichment completes
  • Filter passes correctly
  • Contact is enrolled in the HubSpot workflow

What to do next

  • Branch workflows by intent: Route demo requests and content downloads into different HubSpot workflows.
  • Add lead scoring: Use enriched seniority and role to prioritize follow-up.
  • Reduce enrichment noise: Skip enrichment for internal or competitor domains.
  • Track performance: Compare conversion rates for enriched vs. non-enriched form leads.
  • Expand to accounts: Enrich the associated company once contacts convert or engage.

The goal: Inbound leads should activate growth, not cleanup. This play ensures every Gravity Forms submission enters HubSpot enriched, validated, and ready for automation—instantly.

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