Asuransi Astra has been serving customers for more than half a century, precisely since September 12, 1956. The company, known for its Garda Oto motor vehicle insurance products, serves customers through a network of services spread across 28 branch offices, as well as service units and Garda Centers that continue developing. In addition to motor vehicle insurance, other products from Asuransi Astra are Garda Medika health insurance, mining industry insurance, agribusiness industry insurance, shop insurance, gas station insurance, sharia insurance, and others. Since 2015, Asuransi Astra has developed its products and services digitally and introduced Garda Mobile as a collection of mobile applications intended for retail, commercial and general customers. The four Garda Mobile applications namely Otocare, Medcare, HR-access, and CR-access are consistently updated through various innovations aimed at customer convenience and comfort. The latest innovation developed in the Garda Mobile Otocare with the presence of GarXia, the first insurance purchase chatbot in Indonesia that can also help customers in reporting claims and the Garda Mall feature that allows users to shop for a variety of automotive needs, Astra Financial financial products, also to buying and selling cars. Asuransi Astra also has four digital products namely Garda Me, Garda Edu, Garda Home, and Garda Trip which can be purchased easily and quickly through the gardaoto.com site. Asuransi Astra performance has also been recognized with various awards that have been received, including: Platinum Indonesia Best Brand Award (2002-2019), Top Brand Award (2007-2019), Service Quality Award (2007-2018), Corporate Image Award ( 2007-2019), Indonesian Customer Satisfaction Award (2001-2017), Indonesia Original Brand Award (2017-2019), General Insurance with very good financial performance in the Infobank Insurance Award (2008-2016, 2019), Excellent Service Experience Award (2013 -2020), Contact Center Service