Catherine books 70% of her demos, thanks to Lusha

with Catherine Gomis Sales Development Representative at Anaplan

About Anaplan

Anaplan is a SaaS platform that allows enterprise orgs to contextualize current performance and forecast future outcomes for faster, confident decisions. With Anaplan, finance and operational leaders can model complex scenarios, continuously forecast with confidence and make agile decisions.

https://www.anaplan.com/

Number of employees

1001-5000

Main industry

Software Development

Industry tags

Planning
Forecasting
Modelling
Supply Chain Management
Sales Performance Management

Founded in

2006

Annual revenue range

$448 Million

Headquarters

San Francisco, California

Country

USA

Social media

Data accuracy with Lusha

Appointments booked with Lusha

One word you’d use to describe Lusha: “Stepping-stone”

The Challenge

COVID-19 proved challenging for Catherine’s lead generation efforts, after work-from-home became the new standard. Suddenly, switchboards were irrelevant, and it was impossible to get in touch with leads. But the quotas remained.

The Solution

Using Lusha, Catherine is able to quickly find her ideal target prospect and their accurate contact details, citing data accuracy levels of up to 95%. Catherine is able to quickly reach out and book meetings she never dreamed possible, thanks to Lusha.

“Our top SDR was getting results I never dreamed possible. I had to ask what he was doing. And he said Lusha.”

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Catherine Wanted to Level Up Her Results

Catherine is a Sales Development Representative at Anaplan, responsible for creating pipeline and booking meetings with her ideal customer profile. She generally needs to reach CIOs, VPs and Directors – busy professionals who are notoriously difficult to reach.

The Pandemic Created Unique Challenges to Lead Generation

Work was going fine, until COVID-19 hit. And then, the lead generation game began to change.

“During the pandemic people were working remotely and it was impossible to reach them. You have the switchboard but no one was there. So, it was vital for me to have Lusha.”

Lusha Is Business Critical

Lusha became not just a “nice to have” but a business critical tool, doing the heavy lifting of enriching leads in Sales Navigator with fresh, accurate contact details. Once Catherine got her prospect’s contact details, she was able to reach out, creating lists of leads in Sales Navigator, and in Excel.

“Most of my meetings I get now, I get thanks to Lusha. I’d say out of 10 meetings, 7 of those were booked with Lusha.”

Lusha Was Her Colleague’s Secret Weapon

Originally, Catherine found out about Lusha through a colleague who was crushing his numbers. She just had to find out what he was doing. His secret weapon was Lusha.

“Lusha is highly accurate, so I don’t need anything else, really.”

Catherine has booked demos with VPs at the world’s most recognizable brands – something which her AEs are absolutely loving.

“The AEs at Anaplan are always asking me, “how did you get a demo with this company?” The answer is “Lusha.”