Lusha vs. ZoomInfo

When comparing Lusha and ZoomInfo in 2026, the differences are clear. Lusha delivers richer global data, more accurate EU coverage, real-time intent signals, and automation that turns insights into pipeline, far better than ZoomInfo's expansive toolset.

My account

Lusha vs ZoomInfo: which is right for your team?

ZoomInfo publishes the largest database in the category, 500M+ profiles, and sells it on consumption credits with no published prices. Lusha publishes its prices, a US count, 26 dated signals and an MCP server on every plan, and starts free. Both hold the core certifications.

We publish the numbers

515M+ contacts, 87.8M in the US, 98% email and 85% US / 86% global phone accuracy, and a data decay study, all with method on lusha.com/data.

Test before you commit

a permanent free plan, no card, no sales call, so you check the data on your own list first.

Built for AI agents

the same records your reps use, in Claude, ChatGPT, Codex, Cursor and n8n through the Lusha MCP server, on every plan.

Data
Database size
Accuracy
Phone numbers
Coverage by region
Freshness
Buying signals
Privacy and compliance
Published, country-level 515M+ contacts and 29M+ companies, with 87.8M US contacts counted by location and country-level counts on lusha.com/data.
Stated and studied 98% email, 85% US and 86% global phone accuracy, refreshed daily, plus a published data decay study on 148,000 records.
2x direct phones in our test In an August 2026 test of five US ICPs, Lusha returned about twice as many US contacts with a direct phone number. Do Not Call status on every record.
US 87.8M, by country 87.8M contacts in the United States and 105.4M across North America, counted by contact location, with every country listed on the data page.
Daily, decay published Data refreshed daily, signals weekly. Decay measured and published at 12.25% a year for US sales leaders.
26 dated Job changes, promotions, funding, hiring surges, headcount, IT spend, traffic, LinkedIn intent and news, each with an event date.
Certified, five ISOs GDPR certified by ePrivacyseal, CCPA validated by TrustArc, SOC 2 Type II, ISO 27001, 27017, 27701, 31700 and 42001, TRUSTe Responsible AI.
Largest in the category 500M+ professional profiles, 300M+ verified business emails, 135M+ direct dials and 122M+ company records, per zoominfo.com/data. Regional counts, not country-level.
Stated hit rates 96% business email hit rate and 87% mobile number accuracy on its data page. No published test behind them.
Led on email fill Returned more contacts with a work email in the same test. Publishes 77.7M+ mobiles in North America and 18.5M+ in Europe. Accuracy was not tested.
North America 157.8M 157.8M+ contacts and 79.6M+ companies in North America, 66M+ contacts in Europe, per zoominfo.com/data. No US-only figure published.
Daily processing stated 1.5B+ data points processed daily with human validation, per zoominfo.com. No decay rate published.
Largest intent layer 4,500+ intent topics plus news and website visitor identification, per zoominfo.com/data.
Certified ISO 27001, 27701 and 27017, SOC 2 Type II, TRUSTe GDPR and CCPA Practices Validations, TRUSTe Responsible AI, per zoominfo.com.
Offering
AI agents
Where you prospect
Pricing model
MCP on every plan First-party MCP server live in Claude, ChatGPT, Codex, Cursor, VS Code, Gemini CLI, Gong, Clay, Make and n8n. Builds Workspace tables from the chat.
LinkedIn, sites, CRM, AI chats Extension on LinkedIn, Sales Navigator, company sites and inside your CRM, plus Workspace, API and AI assistants.
Published prices Free, Starter, Pro and Premium self-serve with monthly or annual billing. Scale by contract.
GTM.AI, enterprise First-party MCP through GTM.AI with a ChatGPT app and Codex, Cursor and Gemini integrations. Developers can try it free headlessly, per zoominfo.com.
Platform, extension, Copilot Web platform, browser extension and AI agents, per zoominfo.com.
Consumption credits Pay for the credits you use, no fixed seat tiers, per zoominfo.com. No prices published.
Experience
Try before you commit
Getting started
Permanent free plan 40 credits a month, no card, no expiry, so you test the data on your own list first.
Self-serve in minutes Sign up, install the extension or connect the MCP, and start the same day.
Lite, and a trial ZoomInfo Lite is a permanent free plan with no credit card, and the full platform offers a free trial, per zoominfo.com.
Self-serve or sales Start on Lite or a trial yourself. Full-platform setup runs with the account team.

Data

Database size

Published, country-level
515M+ contacts and 29M+ companies, with 87.8M US contacts counted by location and country-level counts on lusha.com/data.
Largest in the category 500M+ professional profiles, 300M+ verified business emails, 135M+ direct dials and 122M+ company records, per zoominfo.com/data. Regional counts, not country-level.

Accuracy

Stated and studied
98% email, 85% US and 86% global phone accuracy, refreshed daily, plus a published data decay study on 148,000 records.
Stated hit rates 96% business email hit rate and 87% mobile number accuracy on its data page. No published test behind them.

Phone numbers

2x direct phones in our test
In an August 2026 test of five US ICPs, Lusha returned about twice as many US contacts with a direct phone number. Do Not Call status on every record.
Led on email fill Returned more contacts with a work email in the same test. Publishes 77.7M+ mobiles in North America and 18.5M+ in Europe. Accuracy was not tested.

Coverage by region

US 87.8M, by country
87.8M contacts in the United States and 105.4M across North America, counted by contact location, with every country listed on the data page.
North America 157.8M 157.8M+ contacts and 79.6M+ companies in North America, 66M+ contacts in Europe, per zoominfo.com/data. No US-only figure published.

Freshness

Daily, decay published
Data refreshed daily, signals weekly. Decay measured and published at 12.25% a year for US sales leaders.
Daily processing stated 1.5B+ data points processed daily with human validation, per zoominfo.com. No decay rate published.

Buying signals

26 dated
Job changes, promotions, funding, hiring surges, headcount, IT spend, traffic, LinkedIn intent and news, each with an event date.
Largest intent layer 4,500+ intent topics plus news and website visitor identification, per zoominfo.com/data.

Privacy and compliance

Certified, five ISOs
GDPR certified by ePrivacyseal, CCPA validated by TrustArc, SOC 2 Type II, ISO 27001, 27017, 27701, 31700 and 42001, TRUSTe Responsible AI.
Certified ISO 27001, 27701 and 27017, SOC 2 Type II, TRUSTe GDPR and CCPA Practices Validations, TRUSTe Responsible AI, per zoominfo.com.

Offering

AI agents

MCP on every plan
First-party MCP server live in Claude, ChatGPT, Codex, Cursor, VS Code, Gemini CLI, Gong, Clay, Make and n8n. Builds Workspace tables from the chat.
GTM.AI, enterprise First-party MCP through GTM.AI with a ChatGPT app and Codex, Cursor and Gemini integrations. Developers can try it free headlessly, per zoominfo.com.

Where you prospect

LinkedIn, sites, CRM, AI chats
Extension on LinkedIn, Sales Navigator, company sites and inside your CRM, plus Workspace, API and AI assistants.
Platform, extension, Copilot Web platform, browser extension and AI agents, per zoominfo.com.

Pricing model

Published prices
Free, Starter, Pro and Premium self-serve with monthly or annual billing. Scale by contract.
Consumption credits Pay for the credits you use, no fixed seat tiers, per zoominfo.com. No prices published.

Experience

Try before you commit

Permanent free plan
40 credits a month, no card, no expiry, so you test the data on your own list first.
Lite, and a trial ZoomInfo Lite is a permanent free plan with no credit card, and the full platform offers a free trial, per zoominfo.com.

Getting started

Self-serve in minutes
Sign up, install the extension or connect the MCP, and start the same day.
Self-serve or sales Start on Lite or a trial yourself. Full-platform setup runs with the account team.

For mid-market and self-serve teams, yes: published prices, a permanent free plan, 87.8M US contacts, 26 dated signals and an MCP server on every plan. For enterprise teams that want the largest database and the broadest intent layer on a contract, ZoomInfo remains the larger platform.

Both state accuracy figures without a published test: Lusha 98% email and 85% US / 86% global phone, ZoomInfo 96% email and 87% mobile hit rates. Lusha publishes a data decay study with method. The August 2026 test compared fill rates, not accuracy. Run 100 of your own contacts through both before deciding.

Yes. Both hold SOC 2 Type II and ISO 27001 and 27701. Lusha’s GDPR compliance is certified by ePrivacyseal and its CCPA compliance validated by TrustArc; ZoomInfo holds TRUSTe GDPR and CCPA validation. Lusha also holds ISO 27017, 31700 and 42001.

Lusha publishes prices and has a permanent free plan. ZoomInfo sells consumption credits and does not publish prices. Compare on cost per usable record on your own list, not on list price.

Yes. ZoomInfo Lite is a permanent free plan with no credit card, per zoominfo.com. Lusha’s Free plan is also permanent, 40 credits a month, no card.

Yes. Some teams run ZoomInfo for enterprise account intelligence and Lusha for direct dials, signals and agent access. Clay is the usual place to chain them.

Give your reps and AI agents better data

My account