Outbound data decays fast. This workflow shows how RevOps teams use Lusha’s Prospecting, AI Score, and Signals to automatically refresh and prioritize their outbound lists so reps always work with live, high-fit data.
Outbound success depends on timing and accuracy. But contact data changes fast—roles shift, companies grow or downsize, and last month’s “perfect list” goes cold.
This workflow shows how teams use Lusha to automatically refresh prospect lists, prioritize high-fit accounts, and reach out when buying signals are strongest.
Overview
Goal: Maintain accurate, high-fit prospect lists that update automatically.
Tools: Lusha, CRM (Salesforce, HubSpot), Google Sheets or automation tools.
Use case: Outbound prospecting → ICP filtering → continuous list refresh
1. Define your ICP
Set your ICP once: target industries, company size, regions, and key job titles.
Lusha’s filters help you build precise lists based on verified company and contact data—no scraped or outdated sources.
Save your filters so your lists always reflect your ideal audience.
2. Prioritize
Once your list is built, Lusha ranks each company and contact by:
- Fit: How closely they align with your ICP attributes.
- Intent: Real buying signals like hiring trends or key role changes.
This prioritization helps sales teams focus on accounts most likely to engage and spend less time chasing outdated leads.
3. Stay updated
Static data leads to missed opportunities.
Lusha continuously updates your lists with verified, real-time changes, including:
- Job moves and promotions
- New hires in relevant departments
- Company growth and hiring activity
When a target company expands or a new decision-maker joins, your list reflects it instantly helping you reach out at exactly the right time.
4. Sync with your CRM
Export or sync your lists directly into your CRM.
Every record includes verified, compliant contact details—ensuring clean data, accurate attribution, and smooth handoffs across sales and RevOps.
Teams using tools like Make or Zapier can automate the entire process:
- Refresh lists on a set schedule
- Enrich records with new information
- Auto-tag or update changes in CRM
5. Enable your outbound team
Once synced, your SDRs always work from a live, prioritized contact base.
No manual research. No expired data.
Just accurate, verified leads — ready for outreach the moment they’re most likely to convert.
Why it works
- Removes manual list maintenance
- Improves connect rates with verified data
- Prioritizes outreach based on real-time business activity
- Keeps Sales, Marketing, and RevOps aligned on the same ICP
Workflow Summary
ICP setup → Lusha → Prioritization → Updates → CRM sync
Keep revenue streaming, not stagnating.
FAQs
Lusha is a verified B2B data platform that helps sales and RevOps teams build precise, ICP-aligned prospect lists. It includes advanced filters for company and contact attributes, all sourced from validated, compliant data.
Lusha’s signals alert you when a company shows signs of change like new hires, leadership moves, or team growth. These triggers help teams reach out when prospects are most likely to engage.
Lusha integrates with major CRMs including Salesforce and HubSpot. You can push enriched and scored contacts directly into workflows or campaigns.
