Research is essential, but manual research kills pipeline velocity. With Lusha, RevOps can automate account research using real-time signals like funding, hiring, and tech changes — so every rep has the full picture before outreach.
Manual account research burns hours and slows pipeline creation. With Lusha API signals, RevOps can standardize research into an automated workflow surfacing tech stack, funding, growth, and hiring data in seconds instead of days.
Every rep knows the pain:
- Endless Googling to figure out what a company does.
- Outdated tech stack intel scattered across tabs.
- Missed signals like funding rounds or sudden hiring sprees.
Research is critical, but manual research kills velocity. That’s why RevOps leaders are standardizing account research workflows powered by signals and automation.
How the workflow works
Workflow:
Define target accounts (CRM, CSV, or manual list).
Use Lusha API to enrich each domain with:
Industry + size + HQ
– Tech stack and recent tech changes
– Funding events and company growth
– Hiring activity and open roles
– Recent website/product updates
Push enriched data back into CRM for full team visibility.
Trigger alerts in Slack/Teams for “high-priority” accounts.
Auto-assign to SDR/AE with tailored messaging cues.
Result: reps stop researching from scratch, and start personalizing with context already waiting in the CRM.
The value for RevOps and Sales
- RevOps: Standardized data intake, less variance between reps.
- BDRs/SDRs: Save hours per account, hit quota faster.
- AEs: Go into calls with context on growth, tech, and intent.
- Marketing: Align targeting on signals, not just gut feel.
Example automation: Zapier recipe
Trigger: New account added to CRM list
↓
Action: Lusha API enriches company profile (funding, tech stack, growth signals)
↓
Action: Auto-update CRM record + assign priority score
↓
Action: Notify account owner in Slack/Teams with key highlights
KPIs to track
- % of accounts enriched with full context
- Average research time saved per rep
- Conversion rate from “researched” → opportunity
- Pipeline generated from accounts flagged high-priority
Best practices
- Align on an ICP decision tree: what counts as “priority”?
- Keep enrichment fields clean — no duplicate or stale data.
- Combine company + contact signals for a full picture.
- Train reps to use signal-based context in outreach, not just copy-paste.
FAQs
It won’t replace judgment, but it will pre-fill 80% of the data so reps focus on selling, not Googling.
Tech stack changes, funding events, and hiring trends usually indicate budget and growth.
Most signals (job changes, funding, tech stack updates) are refreshed in near-real time.
No. You can connect Lusha to CRMs, marketing automation, or orchestration tools like n8n.
