Building lists in Apollo is only half the job. Without verified data, bounce rates rise and sequences stall. Learn how Lusha enriches Apollo lists instantly, giving your team accurate contacts, faster connects, and cleaner pipeline.
Sales teams often build lists in Apollo to manage campaigns and sequences. But list building alone isn’t enough. Without verified data, outreach slows down, bounce rates climb, and the “perfect” sequence falls flat. That’s where Lusha comes in.
With Lusha’s API, you can take any Apollo list, whether it’s accounts, leads, or contacts, and instantly enrich it with accurate emails, phone numbers, and firmographic data. That means your reps don’t waste hours cleaning spreadsheets or chasing dead ends. They can focus on what actually moves pipeline forward: talking to qualified prospects.
How the workflow works
Define your target audience in Apollo (companies, titles, or industries).
Export the list or trigger enrichment automatically with the Lusha API.
Lusha verifies and enriches each contact with direct dials, emails, and updated company details.
Push enriched data back into Apollo or your CRM.
Reps launch sequences with confidence, knowing every contact is real and reachable.
Why it matters for RevOps and sales
- RevOps: standardized, compliant data across Apollo, CRM, and downstream tools.
- BDRs/SDRs: more connects, fewer wasted dials.
- AEs: faster meetings booked with the right people.
- Sales leaders: cleaner funnel data and reliable forecasting.
Example automation
Trigger: Apollo list exported or updated
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Action: Lusha API enriches list with verified data
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Action: Enriched list synced to CRM
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Action: Sequences launched with complete contact details
KPIs to track
- Bounce rate before vs. after Lusha enrichment
- Connect rates per dial
- Time saved on list prep per campaign
- Number of qualified meetings booked
Best practices
- Always enrich before launching any Apollo sequence.
- Sync enriched data to your CRM to avoid duplicate efforts.
- Use filters to prioritize accounts with signals like funding or job changes.
- Keep reps focused on outreach, not admin work.
FAQs
No. Lusha can enrich lists from any source. Apollo is just one common place sales teams start.
Lusha continuously updates millions of records. Every enrichment pull gives you the latest available data.
Yes. Through the Lusha API or Zapier, enrichment runs in the background as soon as new lists are created.
You can filter by role, seniority, or ICP to enrich only the people who matter most.
