Every RevOps team deals with dirty lists incomplete event imports, outdated contacts, missing emails. Manual cleanup drains hours every week and delays campaigns.
With bulk enrichment, your lists go from half-baked to sales-ready in minutes. Upload, enrich, and sync directly to your CRM or marketing platform—all without a single spreadsheet edit.
Every campaign starts with a list. An event CSV. A partner import. A conference attendee download.
Every list arrives incomplete. Missing email addresses. No job titles. Company size blank. Phone numbers from 2019.
Before your team can run the campaign, before your SDRs can reach out, someone has to clean it. Merge duplicates. Verify emails. Look up current titles. Hunt for phone numbers. This takes hours per list.
And if you skip this step? You send campaigns to wrong people. Your bounce rate spikes. Your SDRs waste time on invalid leads.
Read more: How to bulk enrich campaign lists with Lusha + n8n
What actually happens
Incomplete lists create problems at every stage.
Your campaign can’t launch until the list is ready. But “ready” doesn’t mean good—it means “someone spent time fixing it.” That’s time your ops team isn’t spending on actual strategy.
Your SDRs can’t start outreach until they have phone numbers and verified titles. So they either wait, or they start Googling. Either way, leads get older while you’re preparing them.
Your CRM gets dumped with incomplete records. Half of them bounce when you try to email. Your database becomes noisier, not cleaner. Reporting gets harder because you can’t trust what’s actually in your pipeline.
The operational cost
A 500-contact list missing verified emails and titles takes 2-3 hours to clean manually. One person. Multiple tools. Lots of manual checking.
Across 10 campaigns a year, that’s 20-30 hours of ops time spent on list cleanup instead of strategy.
And you’re still left with incomplete data. The best manual cleanup gets you to maybe 70-80% accuracy. The rest remains uncertain.
What bulk enrichment actually does
Upload your list. Lusha matches it against verified records and fills in what’s missing. Emails, phone numbers, job titles, company details.
You get back a complete list. Ready to use. Ready to load into your CRM or email platform.
No manual work. No guessing. No time spent on cleanup.
How it works
- Upload your file: CSV, spreadsheet, or direct import
- Select enrichment fields: Email, phone, title, company size, whatever you need
- Lusha processes in parallel: Thousands of records matched and enriched simultaneously
- Export or sync: Send directly to HubSpot, Salesforce, Outreach, or download enriched file
The entire process is automated. Processing happens in the background. You get results in minutes, not hours.
Why this matters operationally
When your list is complete:
- Your campaign can launch immediately (no cleanup delay)
- Your SDRs have verified contact info (they can reach people directly)
- Your outreach tool has valid emails and phone numbers (lower bounce rate, better deliverability)
- Your CRM gets clean records (your database stays trustworthy)
When your list is incomplete, all of this stalls.
The accuracy question
Bulk enrichment works because it’s based on verified data, not guesses. Lusha matches records against actual contact databases and company records. A match either exists or it doesn’t. The phone number either works or it doesn’t.
This is different from manual research, where someone guesses based on LinkedIn or company websites. Different from scraped data, which is unreliable.
When you use verified data, you get consistent results. Not perfect (no enrichment is 100%), but reliable.
Common use cases
Campaign prep: Event list arrives → Enrich → Launch to email platform same day
SDR prospecting: Partner sends list → Enrich → Load into Outreach with verified phone numbers
Database hygiene: Quarterly sync to refresh company info and titles across your entire CRM
Lead list building: Sales Nav export → Enrich → Ready for first contact
Getting started
- Export your next event attendee list or campaign list
- Upload it to Lusha’s Bulk Enrichment
- Review the enriched records
- Sync to your CRM or email platform
You’ll see the difference immediately. Lists ready to use instead of lists that need work.
Next step
Take your most recent campaign list or event import. How much time did your team spend preparing it? How many records bounced when you sent to them?
Try bulk enrichment on your next list. Compare the results.
→ Start with Lusha bulk enrichment
FAQs
Bulk enrichment automatically fills in missing data across large contact lists — titles, company size, verified emails, phone numbers, and more. Instead of enriching one lead at a time, Lusha processes thousands of records simultaneously.
Async processing and verified data sources mean you can upload a CSV and get it back fully enriched within minutes. Ops teams skip manual cleanup, SDRs get complete leads, and campaigns launch faster.
You can export enriched data or sync directly with your CRM (Salesforce, HubSpot) and marketing automation tools like Marketo, Outreach, or Salesloft. Lusha also integrates with automation platforms such as Make, Zapier, and n8n.
Lusha’s verified database maintains 95%+ email accuracy and confidence scoring across every record. It ensures you’re targeting the right people, reduces bounce rates, and keeps your CRM clean without layering multiple vendors.
