As Lusha evolved beyond simple prospecting to support complex AI-powered workflows, we realized we weren’t using our own product enough internally. Now our RevOps and sales teams are becoming power users, design partners, and our toughest critics. This shift is changing how we build features, prioritize improvements, and think about user experience. When you use your own product every day, you notice friction points, understand real workflows, and build solutions that actually solve problems.
I have a confession to make, one that many founders might relate to: We weren’t using our own product as intensively as our customers were.
Let me be honest about why this happened and what we’re doing about it.
How we got here
Lusha grew fast, mostly through inbound. People found us, signed up, started using the product successfully without much hand-holding. When they wanted to scale up, sales would help them optimize their workflows.
It worked well. Our customers were getting great results.
But as our product evolved with AI and expanded beyond basic prospecting into complex workflows, we realized we needed to experience these advanced use cases ourselves, not just build them.
We were designing powerful features but not living in them daily the way our power users do.
The moment it hit me
A few months ago, our RevOps team started using some of our newer features for their actual daily work. Not just testing them, but depending on them for real business processes.
The feedback was eye-opening.
“This could be even smoother if we adjusted the workflow here.” “What if we surfaced this data one click earlier?” “This is powerful, but we could make it more intuitive.”
That’s when we realized: we needed to become our own most demanding users to build the best possible product.
What we discovered as daily users
Using a product occasionally is one thing. Living in it 8 hours a day is something else entirely.
Here’s what stood out:
- Small frictions matter. The extra click, the two seconds saved—they add up fast.
- Power users have different needs. What looks great in a demo doesn’t always hold up in real workflows.
- Everything’s connected. Real usage reveals integration opportunities you’d never see from the outside.
- Context is everything. The same feature can be game-changing or just okay depending on when and how it shows up in a workflow.
Our commitment: becoming power users
Now our teams don’t just build Lusha features, they depend on them. Our RevOps processes run through Lusha. Our sales workflows are powered by Lusha. Our customer success initiatives rely on Lusha data.
This isn’t about finding problems with our product. It’s about making a great product even better by understanding exactly how our most sophisticated users work.
When we use Lusha the way you use Lusha, we spot opportunities for optimization that we’d miss otherwise.
What’s changing
Faster iterations on what matters most. When we experience friction points daily, we prioritize fixes based on real impact, not theoretical importance.
Better workflow integration. We’re designing complete processes, not just individual features, because we’re living in those processes ourselves.
Power user optimizations. We’re building for people who use Lusha all day, every day, not just for first-time users.
Smarter feature development. Instead of guessing what would be valuable, we’re building what we actually need in our own work.
What this means for you
You’re getting a product built by people who use it exactly the way you do. When we optimize our own daily workflows, you benefit from those improvements.
When we streamline a process because it saves us time, it saves you time too.
When we integrate features because that’s how we actually work, your workflows get smoother.
When we prioritize speed improvements because they matter to our daily productivity, your productivity improves.
The journey ahead of us
We’re sharing this journey because we think it’s going to make a real difference, not just for us, but for everyone who depends on Lusha daily.
Some improvements will be obvious optimizations. Others will be insights we only discovered by using the product intensively ourselves.
All of it will make Lusha better for the people who rely on it most.
Why this is important
The best products aren’t just built by people who understand their users. They’re built by people who are their users.
When you use your own product daily, you don’t just spot bugs—you feel friction. You don’t guess what matters—you know.
And that’s exactly how we’re building Lusha from here on out.
Experience Lusha the way we do. Start your free trial →
FAQ
Q: What does “eating your own dog food” mean?
A: It’s a tech industry term for using your own product internally. When companies actually depend on their own tools, they understand user problems better and build better solutions.
Q: Why weren’t you using Lusha internally before?
A: We grew through product-led growth where customers adopted the product independently. As our platform became more complex with AI features, we realized we needed to experience the full user journey ourselves.
Q: How will this change affect Lusha users?
A: You’ll get a product designed by people who use it daily. Features will be more practical, workflows will be smoother, and improvements will address real friction points instead of theoretical problems.
Q: What specific changes are you making?
A: We’re rebuilding workflows based on actual usage, fixing small friction points that add up to big problems, optimizing for power users, and designing complete end-to-end processes rather than isolated features.
Q: Will you share what you learn publicly?
A: Yes. We’re committed to sharing our journey openly – the wins, misses, and insights that come from becoming true power users of our own platform.
