Sales Navigator helps you find the right prospects. Lusha makes them reachable. Here’s how RevOps teams connect the two to go from targeting to outreach in minutes.
LinkedIn Sales Navigator is one of the best tools to identify the right companies and people. You can filter by industry, role, company size, or even spot new job titles. The problem? Once you find them, reaching out isn’t straightforward. You’re stuck with InMails that rarely get answered or manual guessing of emails. That’s where RevOps leaders bring in Lusha API to turn targeting into actual pipeline.
The end-to-end workflow teams follow
Here’s what it looks like when RevOps sets this up as a repeatable flow:
Build your audience in Sales Navigator
Reps use filters to find decision-makers in their ICP. For example: Marketing Directors at SaaS companies with 50–200 employees.Export or capture the list
Some teams use tools like PhantomBuster, Waalaxy, or native LinkedIn CSV downloads to collect the profiles.Enrich with Lusha
Each profile is matched with verified contact details—direct dials, work emails, company info. This step turns a LinkedIn profile into a complete record.Sync to CRM or sequencing tool
RevOps automates the push into Salesforce, HubSpot, or Outreach so reps don’t have to manually copy data.Launch personalized outreach
Reps drop the enriched contacts into sequences, tailor messaging to their LinkedIn activity, and track responses.Feed back into the system
Engagement data flows back into the CRM so RevOps can measure connect rates, optimize outreach, and refine ICP filters.
What Lusha adds to the mix
- Reachability: Sales Navigator shows who looks good, Lusha makes them reachable with verified emails and phone numbers.
- Speed: No more manual research. Reps can go from search → enrichment → outreach in minutes.
- Consistency: RevOps can enforce a single, repeatable process across the team.
Common tool stack in this workflow
- LinkedIn Sales Navigator for targeting
- Lusha for enrichment and verified contacts
- PhantomBuster/Waalaxy for export
- Salesforce/HubSpot for CRM
- Outreach/Salesloft for sequencing and follow-ups
Why revops teams like this approach
- Higher connect rates because reps aren’t relying on low-response InMails.
- Shorter cycles from identification to outreach.
- Cleaner data because enrichment happens before leads enter the CRM.
- Scalable enough to roll out as a playbook for the entire sales org.
FAQs
InMail response rates are often below 10%. Verified emails and phone numbers from Lusha give reps more reliable ways to connect.
Yes. Many RevOps teams use Zapier, Make, or Lusha’s API to automatically enrich and sync LinkedIn lists into Salesforce or HubSpot.
Lusha’s verification process helps ensure emails and phone numbers are correct, reducing bounce rates and wasted touches.
Yes. Outbound reps can scale searches quickly, and ABM teams can build highly targeted lists with verified buying committees.
