Inbound leads lose value every minute they wait. With Lusha and Chili Piper, you can enrich, route, and book meetings instantly, no manual handoffs nor data gaps.
When a hot lead fills out your form, every minute counts. If you wait too long to qualify and route them, the opportunity slips away. That’s where Lusha and Chili Piper work together to cut the lag— turning inbound leads into scheduled meetings in seconds.
Why this workflow matters for sales and RevOps
Inbound leads are only as good as your ability to act on them. Too often:
- Leads sit unqualified in the CRM.
- Missing data prevents reps from reaching out.
- Manual routing slows everything down.
With Lusha enrichment running in the background and Chili Piper booking on the front end, your team can instantly qualify, route, and connect with leads while they’re still warm.
How the workflow works
Step 1. Lead submits a form on your website.
Step 2. Lusha enriches the record in real time with verified contact and company data.
Step 3. If the lead matches your ICP, Chili Piper automatically routes them to the right rep.
Step 4. The prospect sees the rep’s calendar and books a meeting on the spot.
Step 5. CRM updates with both the enriched lead and the booked meeting.
Result: no manual handoff, no missing fields, no waiting game.
The value for RevOps and Sales
- RevOps: Clean, complete lead data enters the system from day one.
- BDRs/SDRs: No wasted time chasing partial or bad leads.
- AEs: Calendar fills automatically with qualified meetings.
- CSMs: Gain visibility into what’s driving inbound conversions.
Example automation (Zapier or native)
Trigger: New inbound lead submission →
Action: Lusha enriches lead data →
Action: Chili Piper routes based on rep rules →
Action: Meeting booked in calendar + lead created in CRM →
Action: Slack notification to the assigned rep.
KPIs to track
- Time-to-meeting from form submission.
- Conversion rate from inbound leads to qualified pipeline.
- Reduction in manual lead routing tasks.
- Show rate of meetings booked via Chili Piper.
Best practices
- Always enrich before routing otherwise you’ll miss key ICP filters.
- Keep routing rules simple and tied to your best-fit accounts.
- Measure not just booked meetings but opportunities created.
- Use Lusha buying signals to prioritize who gets fast-track booking.
FAQs
No. Chili Piper handles routing and scheduling. Lusha ensures the lead data is accurate before routing happens.
Yes. You can connect Lusha and Chili Piper through Zapier or n8n in minutes.
Lusha’s enrichment makes that clear instantly. You can route them into nurture sequences instead of wasting AE time.
From form submission to meeting booked, it’s usually under 60 seconds when Lusha and Chili Piper are paired.
Yes. Salesforce, HubSpot, and others — as long as Chili Piper integrates with your CRM, enriched data flows seamlessly.
