Rip-and-replace isn’t about playing defense—it’s an offensive motion that leverages signals and enrichment to win market share. With the Lusha API, your team can stop guessing and start targeting accounts where you already know there’s an opportunity.
Sometimes it’s about price. Sometimes it’s about timing. But often, it comes down to data: knowing who’s using a competitor, when they’re vulnerable, and how to reach them with a sharper message.
That’s where rip-and-replace workflows come in. By combining competitor signals with enrichment, you can proactively go after accounts that already use rival tools—and position Lusha as the better choice.
What is a rip-and-replace workflow?
In sales, “rip and replace” means targeting companies currently using a competitor’s product with the goal of switching them to yours. Traditionally this meant manual research, but with APIs and automation, it’s now a repeatable play:
Detect a competitor signal — e.g. G2 page views, LinkedIn mentions, or tech uninstall trackers.
Enrich the contacts with Lusha API — fetch verified emails, direct dials, and company context.
Validate the data — use enrichment confidence scoring or validation to ensure accuracy.
Launch outreach — personalized campaigns that highlight Lusha’s unique strengths: data quality, compliance, accuracy.
Track conversions — measure pipeline created and win rates against competitor-tagged accounts.
Building it with the Lusha API
Here’s a simple example using the bulk endpoint:
The response returns verified contact details, including direct dials and role intelligence. From here, the workflow can:
- Add the enriched contacts to Salesforce or HubSpot.
- Assign the accounts to SDRs or AEs.
- Kick off a sequence in Outreach or Salesloft.
With Zapier, Make, or n8n, you can automate the whole process: competitor signal → API call → CRM update → sequence trigger.
Why rip-and-replace works
- You’re targeting proven buyers. If they already use a competitor, the category is validated.
- Timing is on your side. Signals like funding rounds or job changes often indicate a stack reevaluation.
- Lusha’s edge is accuracy. By leading with verified direct dials and compliance, you offer what many competitors can’t.
What to measure
To make rip-and-replace more than a tactic, track its impact:
- Pipeline created from competitor accounts.
- Conversion rate compared to generic outbound.
- Win rate when Lusha is positioned head-to-head.
- Time to connect with enriched vs. unenriched accounts.
Takeaway
Rip-and-replace isn’t about playing defense, it’s an offensive motion that leverages signals and enrichment to win market share. With the Lusha API, your team can stop guessing and start targeting accounts where you already know there’s an opportunity.
Want to try it? Explore competitor signals with Lusha and build your first rip-and-replace workflow today.
FAQs
It’s the process of targeting accounts currently using a competitor’s solution and winning them over to yours.
Signals include mentions on LinkedIn, G2 reviews, or technographic data that shows what tools a company uses.
Yes. Using Zapier, Make, or n8n, you can automate the detection → enrichment → routing flow without custom code.
Lusha provides the verified contacts and company insights you need to connect with decision-makers quickly and confidently.
Track competitor-tagged pipeline, conversion rates, and win rates. Compare against generic outbound to see the lift.
