ZoomInfo exports often leave teams with stale contacts and missing fields. Enriching those lists in Lusha turns static spreadsheets into verified, prioritized prospects that reps can actually connect with.
ZoomInfo can give you a starting point for building prospect lists, but exports alone often leave reps with stale contacts, missing fields, and no way to prioritize who’s ready to buy. Instead of working from static spreadsheets, sales teams can plug those exports straight into Lusha for enrichment, validation, and signal-based prioritization. That way, every ZoomInfo list becomes a live prospect stream instead of a one-time download.
Why this workflow is so good
- Reduce wasted effort: stop chasing bounced emails and disconnected numbers.
- Bring lists to life: enrichment adds fresh, verified data points.
- Prioritize by signals: funding, tech installs, job changes—so reps know where to start.
- Move faster: cut manual cleanup and focus on outreach.
The workflow
Export company or contact list from ZoomInfo.
Import into Lusha via CSV, API, or integration.
Lusha enriches each record with verified emails, direct dials, and firmographic details.
Add buying signals (funding rounds, tech changes, job moves) to score and prioritize.
Push enriched and prioritized records into CRM or sequence tool.
Reps launch personalized outreach with confidence that the data is clean and relevant.
Who benefits
- BDRs/SDRs: spend less time fixing lists, more time booking meetings.
- AEs: get into deals earlier with verified decision-makers.
- RevOps: maintain data hygiene and eliminate pipeline noise.
KPIs to track
- Bounce rate drop after enrichment
- Connect rate improvement
- Time saved on manual research
- Meetings booked from enriched lists
Best practices
- Don’t import everything, apply ICP filters before enrichment.
- Always enrich both company and contact records for full context.
- Keep enrichment automated (API, CRM integration) to avoid manual uploads.
