On any given day, 300 billion emails are sent worldwide, with the average office worker receiving around 121 emails per day. This means that your cold email introduction needs to be pretty awesome if you expect someone to take time out of their busy schedule to click on it and read it. Your introduction email needs to stand out and be click-worthy; here’s how to create an epic email introducing yourself.
Introduce yourself with a stellar subject line
According to Convince and Convert, 35% of recipients open emails based on the subject line alone. So what’s going to make your self-introduction email stellar? Personalization.
Personalization when sending an email introducing yourself can increase your reply rate by 100%. Make sure to always put your prospect’s name in the email introduction.
Adding your prospect’s name to the subject line of an email can boost your cold email open rate by 22.2%. This is an impressive jump in open rates for something that takes almost no effort at all. Additionally, we recommend including a short, attention-grabbing subject line too, one that inspires the reader to click on the email and check out your offer or content.
As is with all outbound sales approaches, your sales introduction email will need to prove that you’ve done your research. Your prospects will be more likely to open your email introduction and engage with you if they believe you have done your homework and understand their pain points and/or business goals. Here are some engaging and personalized subject lines:
Tip: Your subject lines should differ according to industry and the audience’, don’t send the same subject line out to everyone. You will need to test out which subject lines work best for your prospects. We highly recommend checking out Mailchimp’s A/B tests to figure out which kind of subject lines your prospects respond the best to.
Dazzle them with your opener
So, you’ve found your prospect, written a compelling subject line, and have personalized the initial greeting; now it’s time for the opener. The opening line of an email introduction is essential, as it dictates whether or not your prospect will continue reading the email. Your opening line needs to be compelling enough to make readers want to learn more. This is usually where people get it twisted, thinking that a self-introduction email needs to read like a tinder bio.
You may be thinking, “But it’s an email introducing myself, why can’t I introduce myself?” Our answer is one word, two syllables: bo-ring. While your first impulse may be to introduce yourself a-la dating app: “My name is Sasha, I work at Lusha and enjoy long walks on the beach”, we recommend you skip the formalities and talk about them instead. After all, most people love talking about themselves more than anything else. Here are some great to make the message about them.
Give the reader a reason to click
Now that you’ve piqued their interest, it’s time to dive in and get straight to the purpose of the email. Here’s where you connect the dots and show value to the prospect. Adding value can be done by offering a free trial or suggesting a helpful app or article. Below you’ll find a great introduction email example; here, the email purpose is to set a sales call, and the value-added to the prospect is free credits.
Call to action
So you’ve inspired your prospect to open and read your email, what’s the final piece of the puzzle? Well, the point of any sales or marketing email is to get the prospect to respond. The best way to do this is with a call-to-action or CTA. CTAs are powerful converters, and we recommend tailoring them specifically to your email.
What do we mean by that? Well, your CTA doesn’t always have to be a bright red button that says “Click for free trial!”. For example, if you wish to book a meeting with a prospect, your CTA could simply be a link to your Calendly, so that you can see when you’re both available and book a time. Your CTA can be that simple.
The best emails are short and sweet, so be sure to sign off your email in the same way. Round of your email with a quick thank you, or something that anticipates the prospect to take action such as, “looking forward to hearing back.” Lastly, don’t forget to put your name and company signature which should include your website and socials, so that the prospect can do his research.
Ready, Set, Email!
Now that you’ve perfected your cold introduction email, you’d better make sure you have a list of qualified prospects ready to receive those killer emails. Lusha Contacts provides you with the personal cell phone numbers and email addresses of your prospects. Using Lusha Contacts is a surefire way to ensure that your emails get seen by qualified prospects. Check out the links below for some expert advice on how to boost your sales efforts. Happy emailing 🙂