Manual data entry slows RevOps down. With Lusha API connected to Google Sheets or your CRM, you can automate enrichment and routing in minutes—no engineers required.
Every RevOps team wants automation, but not everyone has engineers on call. The good news? With Lusha API, you don’t need them. You can connect tools like Google Sheets, Zoho, HubSpot, or Salesforce to enrich, route, and act on data automatically—all without writing custom code.
Why this is so important
Manual enrichment and routing slow reps down and create messy data. By plugging Lusha into a simple workflow, you can:
- Get verified phone numbers and emails in seconds
- Reduce manual copy-paste across tools
- Keep CRM records consistent and up to date
- Free up ops teams to focus on strategy, not spreadsheets
A workflow example in Google Sheets
A new row is added to a candidate or lead list.
Lusha API enriches the record with verified phone, email, and company details.
The Sheet auto-updates with enriched data.
A Zapier or Make integration sends the record to your CRM.
Reps get notified in Slack or email that a new enriched record is ready for outreach.
The result? No more CSV uploads, no more waiting for ops—just clean data flowing where it needs to be.
How it works in your CRM
You can set the same workflow directly in Salesforce, HubSpot, or Zoho:
- New lead enters CRM (from form, event list, or signup).
- Lusha API enriches instantly.
- Missing fields (if any) are routed to fallback providers.
- CRM normalizes data so titles and industries stay consistent.
- Reps act with full context from day one.
KPIs you should track
- % of records enriched on first pass
- Time-to-contact after lead entry
- Reduction in manual updates per rep
- Bounce rate on enriched records
Best practices
- Start with Lusha as your primary enrichment step.
- Use Sheets as a lightweight sandbox before scaling into CRM automations.
- Review normalized fields quarterly.
- Always measure impact—automation should save time and improve connect rates.
Takeaway
With Lusha API plugged into Sheets or your CRM, you don’t need a dedicated engineering team to run RevOps automations. A few clicks in Zapier or Make can turn messy spreadsheets into live, enriched records your reps can act on right away.
Want to try it yourself? Explore the Lusha API documentation and start building lightweight workflows that save time and boost pipeline.
FAQs
No. With no-code tools like Zapier, Make, or native CRM workflows, you can connect Lusha API to Sheets, Salesforce, or HubSpot without writing code.
Yes. The Bulk Person API can enrich up to 100 records per request, making it easy to handle event lists, signups, or campaign imports.
The Extension is great for one-off prospecting. The API automates enrichment across systems, so every inbound lead or CSV upload gets verified data instantly.
Track coverage on first-pass enrichment, bounce rates, time-to-contact, and manual update reduction per rep to measure ROI.
