Lead scoring fails when company data is incomplete. Learn how RevOps teams use Lusha Company Enrichment to add verified firmographics and score leads that actually convert.
If your CRM is filled with leads that say “gmail.com,” “Marketing Manager,” and nothing else, you’re flying blind.
The problem isn’t your scoring model. It’s what’s missing underneath it: verified company data.
That’s where Lusha’s Company API comes in.
It turns every incomplete record into a full, context-rich profile so your scoring model can finally reflect who’s really worth your team’s time.
Why company data makes or breaks lead scoring
Most CRMs score leads using just a handful of fields like job title, company name, maybe industry.
But without firmographics, you can’t tell whether “John from Acme” works at a 10-person startup or a 10,000-person enterprise.
That gap leads to:
- Misrouted leads: A high-value enterprise lead looks like a low-tier contact.
- Inconsistent scoring: SDRs assign arbitrary points to titles or keywords.
- Poor ROI tracking: You can’t analyze performance by segment or vertical.
Lusha fixes this by making company data complete, verified, and available the moment a lead enters your system.
How Lusha Company Enrichment works
Lusha automatically adds firmographic data to every lead, account, or record the moment it hits your CRM or marketing platform.
It doesn’t guess, it validates company details against its verified B2B dataset.
You’ll instantly see:
- Company size (employee range)
- Industry and sub-industry
- Annual revenue
- Company type and domain
- Headquarters and regional locations
This lets your scoring model work with facts, not assumptions.
Building scoring logic that actually reflects value
Once enrichment is live, RevOps can build more meaningful lead scoring models:
| Scoring Factor | Data Source | Example Rule |
|---|---|---|
| Company size | Lusha Enrichment | +20 points for 200+ employees |
| Industry | Lusha Enrichment | +10 points for SaaS or Tech |
| Location | Lusha Enrichment | +5 points if HQ in target market |
| Company revenue | Lusha Enrichment | +15 points for >$10M ARR |
Now your scoring system reflects fit, no more random “hot leads” that never convert.
Where to use company enrichment in your workflow
Inbound forms
– Keep forms short. Collect name + email only.
– Let Lusha append full company data in seconds after submission.
– Your MQL scoring instantly reflects ICP fit.
CRM imports and lead lists
– Run bulk enrichment on existing leads.
– Standardize industries, normalize company names, and fix duplicates.
Routing and prioritization
– Route high-fit companies to senior SDRs.
– Push low-fit startups to nurture or PLG paths automatically.
Campaign segmentation
– Filter by company size or revenue for targeted outreach.
– Track conversion by industry to refine ICP continuously.
Our data shows that most SaaS companies using Lusha’s company enrichment see a 31% improvement in lead-to-opportunity conversion (after enriching inbound leads before scoring).
Their marketing team keep short forms to maximize conversion, while sales gain complete company context without manual research.
The takeaway
Lusha’s company enrichment gives RevOps teams the visibility they need to make scoring, routing, and forecasting real.
Your models get smarter.
Your CRM gets cleaner.
And your sales team finally gets leads worth their time.
FAQs
It fills in verified firmographics like company size, revenue, and industry for every record. This ensures your scoring model has the context it needs to rank accounts by true ICP fit, not incomplete form data.
Yes. Using Lusha’s API or integrations with HubSpot, Salesforce, or n8n, enrichment runs automatically the moment a form is submitted—no manual imports required.
Lusha enriches company size, industry, domain, revenue, HQ location, and more. All data is verified and compliant, helping RevOps teams maintain clean, trustworthy CRMs.
