Enrich Dynamics 365 leads and trigger Outreach automatically with Lusha Connect

This Microsoft Dynamics 365 + Lusha Connect + Outreach Zap automatically enriches new leads in your CRM with verified data—then adds them to Outreach sequences in real time.
It’s the perfect workflow for enterprise RevOps teams that want faster follow-ups, cleaner data, and stronger pipeline velocity across regional sales teams.

Why enterprise RevOps teams should care

In large sales organizations, the gap between marketing-qualified and sales-ready leads is often huge.
Your CRM fills with incomplete records, reps work outdated contact lists, and Outreach sequences start with guesswork instead of verified data.

Manual enrichment at scale is impossible—and yet every second you wait to act, conversion rates drop.
This workflow turns every new Dynamics record into an instantly enriched, sales-ready contact.

The challenge

• Slow lead activation: Leads enter Dynamics without verified emails or direct dials.
• Fragmented data: Teams across regions work from inconsistent or outdated records.
• Manual sync: Reps copy contacts to Outreach manually, risking errors and missed opportunities.

The play: Microsoft Dynamics 365 + Lusha Connect + Outreach

Here’s how this automation bridges CRM enrichment and engagement in one seamless motion:

1. Trigger: A new lead is created in Microsoft Dynamics 365 CRM.

2. Action 1: Lusha Connect runs Enrich contacts, instantly adding verified email, phone, title, and company info.

3. Action 2: The enriched contact is automatically pushed into an Outreach sequence, ensuring reps reach out while intent is high.

4. Action 3 (optional): Add a Slack notification for the account owner when a lead is enriched and sequenced.

Result: a fully automated, verified, and compliant sales motion that scales across geos and teams.

Why it works

• Enterprise-grade accuracy: Lusha verifies every contact through multiple trusted data sources.
• Real-time sync: Dynamics updates instantly, keeping Outreach and CRM perfectly aligned.
• Global scalability: Ideal for large orgs managing multiple markets or business units.
• Faster handoff: Marketing and sales share one unified source of truth—no manual ops needed.

Real RevOps impact

How to set it up

1. Go to Zapier → Microsoft Dynamics 365 → Lusha Connect → Outreach template.

2. Click “Try it →” to copy the workflow.

3. Connect your Dynamics, Lusha Connect, and Outreach accounts.

4. Choose your Dynamics object (lead or contact) and Outreach sequence.

5. Turn it on—and let the automation handle the rest.

Pro tip: add scoring or prioritization

Combine this workflow with a lead scoring model inside Dynamics.
Use Lusha-enriched attributes (title, seniority, region, company size) to score and prioritize Outreach sequences automatically.
That’s how enterprise teams move from volume to value.

Other ways to use this Zap

• Account-based workflows: Enrich new accounts instead of leads to prep for ABM sequences.
• Regional routing: Add a filter to send EMEA, APAC, or US leads to different Outreach sequences.
• Sales alerts: Post enriched leads to Slack for real-time team visibility.
• Bulk refresh: Use a Google Sheets + Lusha Connect Zap to refresh legacy Dynamics records before syncing with Outreach.
• Waterfall logic: Enrich with Lusha first, then trigger fallback providers only for missing fields.

Start automating your enterprise outreach

Copy the Microsoft Dynamics 365 + Lusha Connect + Outreach template on Zapier