Event leads go cold fast. Learn how to enrich attendee lists with Lusha, sync buying committees into your CRM, and start outreach within 24 hours—turning events into real pipeline.
Event marketing drives interest, but most teams struggle to turn attendee lists into real pipeline. Raw CSVs are messy, incomplete, and often sit untouched for weeks. By the time sales gets to them, the momentum is gone.
With Lusha, you can enrich event lists instantly, surface full buying committees, and push clean records into your CRM for immediate follow-up. That means no more wasted leads and a measurable return on every sponsorship, booth, or webinar.
How the workflow works
Export attendee list (CSV from event platform or lead scanner).
Upload list to Lusha Bulk Enrichment.
Append verified emails, phone numbers, job titles, and company info.
Auto-sync enriched contacts into your CRM or Sheets.
Segment accounts and launch tailored outreach or ABM campaigns.
Notify reps via Slack or CRM assignment for immediate follow-up.
Result: Instead of waiting weeks, reps are reaching warm leads within 24 hours of the event.
The value for RevOps and sales
- RevOps: ensures standardized, enriched data enters the system fast.
- Marketing: proves event ROI with measurable pipeline contribution.
- Sales: gets verified contact details and buying committees to start outreach right away.
Example automation: Zapier recipe
Trigger: CSV upload of new event attendees.
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Action: Lusha API → enrich all contacts with verified phone and email.
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Action: Push enriched records into Salesforce (tagged “Event Lead”).
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Action: Notify reps in Slack with their assigned accounts.
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Action: Auto-create follow-up sequence in Outreach or Salesloft.
KPIs to track
- % of event attendees enriched.
- Time from event end → first outreach.
- Pipeline contribution per event.
- Conversion rate of enriched vs. non-enriched leads.
Best practices
- Always enrich within 24 hours to ride the momentum.
- Tag all event leads in CRM for reporting and attribution.
- Multi-thread outreach by pulling buying committees, not just single leads.
- Personalize messaging by referencing the event or session attended.
FAQs
Because raw CSVs often miss direct dials, verified emails, and job titles. Without enrichment, follow-up is slow and conversion rates suffer.
Bulk enrichment processes thousands of records in minutes, giving your team a clean, segmented dataset within the day.
Yes. Whether it’s a physical trade show or Zoom webinar, as long as you have a list of attendees, Lusha can enrich and sync it.
By tagging enriched event leads in CRM, you can attribute pipeline and closed-won deals back to specific events.
Those records remain in the file, but Lusha typically returns multiple verified contacts per account—giving reps plenty of entry points.
