Problem:
Inbound leads arrive fast — but without context. Teams waste 20–30 minutes per lead enriching and qualifying manually.
Solution:
A simple automation using n8n + Lusha enriches and qualifies every lead in seconds.
How it works:
3-field form
Instant contact + company enrichment
Automated ICP check
Qualified leads routed to CRM + Slack
Result:
Complete, qualified records before any human review — built in ~15 minutes.
A practical builder workflow with Lusha + n8n
Inbound leads should feel like momentum.
Instead, they often arrive half-empty, late, and noisy.
Name. Company. Email.
And then… manual work.
One builder recently shared how they cut 30 minutes of manual lead research down to 3 seconds using a simple workflow with Lusha and n8n. No bloated forms. No human bottlenecks. Just clean data flowing exactly where it’s needed.
Here’s how it works and why it scales.
The problem: inbound leads slow teams down
Most inbound flows break at the same point:
Forms stay intentionally short to protect conversion
- Leads arrive without context
- Someone has to enrich, validate, and qualify them manually
- Routing happens after humans look at the data
That gap between “lead submitted” and “lead ready” is where time leaks and good opportunities stall.
The goal of this workflow is simple:
every lead is complete and qualified before a human ever touches it.
The workflow (high level)
Here’s the full flow, exactly as it’s implemented:
1. A visitor fills out a 3-field form
2. n8n triggers instantly
3. Lusha Person API enriches the contact
(email, phone, role, LinkedIn)
4. Lusha Company API enriches the account
(company size, revenue range, industry)
5. An AI step checks ICP fit
6. Qualified leads are routed automatically to Slack and HubSpot
No manual checks.
No tab switching.
No “we’ll enrich this later.”
Why this works so well
This isn’t just faster enrichment. It changes how inbound behaves.
1. Forms stay frictionless
You don’t ask users for data you can fetch automatically. Conversion stays high.
2. Qualification happens before routing
Sales only sees leads that already match your ICP logic.
3. CRM stays clean by default
Records arrive enriched, structured, and consistent not patched together later.
4. The workflow is composable
You can plug this into:
- Make
- Zapier
- Salesforce
- custom AI agents via MCP
The logic stays the same. The destination changes.
What the AI step actually does
The AI layer isn’t guessing or “scoring vibes.”
It checks enriched data against explicit ICP rules, for example:
- Company size range
- Industry match
- Seniority or role relevance
- Geography or market focus
If the criteria match → route to sales.
If not → tag, nurture, or park the lead automatically.
This keeps humans focused on conversations instead of filtering.
Build time: ~15 minutes
Time saved: hours every week
That’s the real takeaway.
You don’t need a long implementation cycle to fix inbound.
You need:
- reliable enrichment
- clear logic
- automation that runs before humans get involved
This workflow delivers all three.
Builder takeaway
If your inbound motion still depends on someone “checking the lead first,”
you’re leaving speed and revenue on the table.
Start with:
- short forms
- automatic enrichment
- qualification before routing
Everything else compounds from there.
Want the exact workflow?
The full Lusha API × n8n workflow (including the ICP logic and routing steps) is available here: https://resources.leadgenman.com/lushaxn8n
Steal it. Adapt it. Improve it.
That’s the Builder Series spirit.
FAQs
Form enrichment is the process of automatically adding missing contact and company data to inbound leads after a form submission — without asking users to fill more fields.
Instead of collecting job titles, company size, or LinkedIn URLs manually, enrichment tools fetch that data in real time and attach it to the lead record.
Because speed matters.
Manual enrichment:
- Slows response time
- Creates inconsistent CRM records
- Forces sales or RevOps to clean data later
Automated enrichment ensures every lead is complete, qualified, and ready for routing the moment it enters your system.
With the right data source, a 3-field form (name, email, company) can be enriched with:
- Role and seniority
- Verified email and phone
- LinkedIn profile
- Company size and revenue range
- Industry and location
All without increasing form friction.
After enrichment, the workflow checks the lead against predefined ICP rules — such as company size, industry, role, or region.
Only leads that match those rules are routed to sales. Others can be tagged, nurtured, or excluded automatically.
Yes. The workflow uses enrichment data designed for compliant B2B use and only processes leads after they’ve submitted a form voluntarily.
Always ensure your implementation aligns with your local compliance requirements and privacy policy.
Yes.
The same enrichment logic can be implemented using:
- Make
- Zapier
- HubSpot or Salesforce workflows
- Custom automation or AI agents via MCP
The key is the enrichment + qualification pattern — not the tool itself.
The original workflow was built in about 15 minutes.
Once set up, it runs continuously in the background and saves hours of manual work every week.
