This guide shows how to enrich HubSpot contacts with Lusha, apply scoring logic, add qualified leads to lists, and notify teams in Slack. A simple no-code workflow for better lead prioritization.
This workflow enriches new HubSpot contacts with Lusha data, scores them using simple logic, adds qualified leads to a HubSpot list, and sends a Slack alert. It improves prioritization, reduces manual qualification, and keeps HubSpot accurate with verified data.
Which tools are required
HubSpot, Lusha, Zapier, and Slack.
What the workflow does
When a new contact enters HubSpot, the workflow:
Sends the contact’s email to Lusha for person and company enrichment
Pulls key details such as title, seniority, phone, company size, revenue, industry, and location
Applies scoring rules based on fields like email confidence, job title, or ICP attributes
Adds high scoring leads to a dedicated HubSpot list
Sends a Slack alert so SDRs and RevOps can take action immediately
Keeps HubSpot clean and updated with verified information
This helps teams prioritize leads earlier in the funnel and shortens qualification time.
Why this workflow helps GTM and RevOps teams
- Enriches inbound leads automatically
- Applies consistent scoring logic
- Improves prioritization
- Reduces manual checks in HubSpot
- Keeps data clean and verified
- Creates faster routing and follow-up
- Gives teams visibility through Slack
This turns HubSpot contact creation into a full qualification and scoring step without manual work.
How the workflow works step by step
Step 1: Trigger on new HubSpot contact
When a new contact is created in HubSpot, Zapier detects the event and begins the flow.
Step 2: Enrich with Lusha
Zapier sends the email to Lusha and receives:
- Verified phone and email
- Job title and seniority
- Company size and industry
- Revenue and location
- Additional firmographic context
Step 3: Score the lead
Use Zapier logic to apply your scoring rules. For example:
- +5 for high email confidence
- +3 for director level or above
- +3 for ICP industry
- +2 for 50 to 1,000 employees
- +1 for North America or EMEA
You can adjust this to match your ICP.
Step 4: Add qualified leads to a HubSpot list
If the score meets your threshold, the lead is automatically pushed into a dedicated HubSpot list for follow-up, nurture, or automation.
Step 5: Notify your team in Slack
A Slack message is posted with the contact details, score, and enrichment summary. This ensures no qualified lead sits unnoticed.
Step 6: Maintain an accurate HubSpot record
The enriched fields can be pushed back into HubSpot so your CRM stays clean, consistent, and informative.
FAQs
Title, seniority, phone, email confidence, company size, industry, revenue, and location.
Yes. You can adjust the scoring model based on role, region, ICP attributes, technologies, or any field returned by Lusha.
Yes. You can choose to write back all enrichment fields into the HubSpot contact.
Yes. Only leads that meet your scoring threshold are added to the designated list.
Slack alerts make sure SDRs and RevOps know about high scoring leads immediately.
No. It is fully no-code using Zapier actions and filters
