This workflow uses Lusha Signals and Workato to detect company growth and automatically update Salesforce accounts. It enriches records with hiring trends, headcount changes, and leadership signals so teams can take action when companies show momentum.
This guide explains how to use Lusha Signals with Workato to detect company growth and automatically update your Salesforce accounts. The workflow enriches account records with real-time hiring and company activity, ensuring your teams always work with accurate and relevant data. It is fully automated and requires no manual maintenance once activated.
Which tools are required
Lusha Signals, Workato, and Salesforce.
What the workflow does
When Lusha detects new company signals, the workflow:
Pulls fresh signals such as hiring increases, team expansion, leadership changes, and headcount growth
Enriches the matching Salesforce account with the updated information
Updates key fields such as employee count, open roles, and company growth indicators
Flags accounts worth revisiting based on new activity
Keeps your account data consistent without manual research
Helps RevOps and sales teams prioritize companies showing meaningful momentum
This turns Salesforce into a live, always-current view of your market.
Why this workflow helps RevOps and sales teams
- Keeps Salesforce account data accurate
- Surfaces accounts that are growing or expanding
- Highlights when a company enters a higher value tier
- Reduces manual research and data clean-up
- Improves account scoring and prioritization
- Helps AEs and AMs spot upsell or outreach timing
- Automates what would normally require hours of manual verification
Growth signals often precede budget expansion or new buying cycles. This workflow helps teams act before competitors do.
How the workflow works step by step
Step 1: Trigger on new Lusha Signals
When Lusha detects activity such as hiring growth, revenue expansion, or leadership changes, the signal triggers the workflow in Workato.
Step 2: Match the company to the Salesforce account
The workflow finds the correct Salesforce account using fields such as domain, company name, or custom matching logic.
Step 3: Enrich the account with updated information
Workato pulls the signal details from Lusha and updates Salesforce fields. This may include:
- New employee count
- Hiring trend indicators
- Recent open roles
- Team growth insights
- Leadership changes
Step 4: Apply rules or scoring
You can choose to increase account score, mark the account for follow-up, or categorize it into a different segment.
Step 5: Notify the team
A Slack or email alert can be sent to AEs, AMs, or RevOps when meaningful growth is detected.
Step 6: Maintain an accurate, live CRM
Salesforce becomes a dynamic system that reflects real market changes, not static snapshots.
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FAQs
Hiring growth, team expansion, leadership changes, headcount shifts, and other company activity indicators.
Workato can match by domain, company name, or custom rules.
Yes. You can send Slack or email alerts to specific owners or teams.
Yes. This workflow writes updated company data directly into the Salesforce account.
Growth signals help teams prioritize companies that are more likely to buy or expand their usage.
No. The workflow is fully no-code using Workato recipes.
