Use the HubSpot + Lusha Auto-Lookup template on Make to automatically enrich, verify, and update HubSpot records — keeping your CRM complete and accurate 24/7.
Keeping HubSpot clean takes time. Contacts come in with missing phone numbers, outdated emails, or incomplete company information and someone always has to fix it.
With the HubSpot Contact Enrichment with Lusha Auto-Lookup template on Make, you can connect HubSpot and Lusha once and let verified data flow automatically.
What this automation does
This ready-made scenario connects HubSpot CRM with Lusha’s verified B2B data.
When a HubSpot contact is missing key details, like email, phone, or company name, Make automatically looks up the information in Lusha and fills in the gaps.
It’s a simple way to keep every record complete and accurate, so Sales and Marketing teams always work with reliable data.
| Benefit | Description |
|---|---|
| Fewer manual updates | Automatically fills in missing emails, phones, and company details |
| Better lead quality | Complete, accurate profiles mean more qualified outreach |
| Faster routing | Every new contact arrives ready for scoring or assignment |
| Consistent data | HubSpot stays synced and reliable across the team |
How it works
Scan HubSpot for incomplete contacts
The automation searches for records with missing or blank fields.Send lookup request to Lusha
Using the name, company, or LinkedIn profile already stored in HubSpot, Make queries Lusha’s database for verified contact details.Update HubSpot automatically
When a match is found, Make writes the new email, phone number, and company data back to the same HubSpot contact.Preserve what’s already there
Existing data isn’t touched — only empty fields are updated.Run on your schedule
Choose to run it automatically every few hours or trigger it whenever new contacts are created.
Why connect HubSpot and Lusha with Make
1. Clean data, no manual effort
The automation keeps your CRM complete around the clock.
2. Verified information only
Lusha’s API returns validated emails and direct dials with industry-leading accuracy.
3. Smart, efficient enrichment
The scenario enriches only the contacts that need it, saving API usage and avoiding duplicates.
4. Safe and compliant
Both platforms follow GDPR, CCPA, and SOC 2 standards.
5. Quick to set up
You can activate and customize the template in under 10 minutes in Make’s drag-and-drop builder.
Use cases
- Sales teams: give reps full profiles before they reach out.
- Marketing teams: build accurate segments and lead-scoring models.
- RevOps: maintain CRM hygiene without constant manual checks.
- Customer success: keep contact details current for renewals and upsells.
What you need
- HubSpot CRM account with contact permissions
- Lusha account with API access
- Make account (free or paid)
- Contacts that include at least a name and company or LinkedIn URL
Once connected, the automation runs quietly in the background and keeps your database accurate.
FAQs
No. It updates only blank fields and keeps all existing values intact.
You decide—scheduled or triggered in real time when new contacts are created.
No coding needed. The template is pre-built inside Make’s visual builder, you just connect your accounts and choose your frequency.
Yes. Both Lusha and Make are fully compliant with major data-protection standards.
