Use this HubSpot + Lusha Connect Zap to automatically enrich every new form submission with verified contact and company details—so your inbound leads are complete, qualified, and ready for sales follow-up within seconds.
You spend hours optimizing forms and lead flows, but when a new contact finally fills one out… half the fields are blank.
Job title? Missing. Company size? Unknown. Phone number? Nonexistent.
Your SDRs waste time researching what should already be in the CRM—and the lead goes cold before anyone reaches out.
The fix: automate enrichment the moment a lead enters HubSpot.
The challenge
- Too many fields kill conversion: Shorter forms perform better, but deliver incomplete data.
- Slow lead qualification: Reps can’t follow up fast without basic context.
- Dirty CRM data: Inconsistent or missing details create routing errors and duplicate records.
The play: HubSpot + Lusha Connect automation
This Zap runs the second a new contact is created in HubSpot.
Here’s what happens step by step:
Trigger: A new contact is added in HubSpot (usually from a form submission).
Action 1: Lusha Connect runs Enrich contacts, verifying and appending name, job title, phone, and company details.
Action 2: HubSpot updates the contact record automatically—no manual edits required.
The result? Every lead that enters your CRM is instantly enriched and sales-ready.
Why it works
- Boosts conversion rates: Keep forms short while Lusha fills in the missing details automatically.
- Improves speed-to-lead: Reps can act fast with complete contact data.
- Enhances routing and scoring: Enriched fields make it easier to segment and assign leads accurately.
- Prevents duplicates: Enrichment happens at the source—no messy imports or overwrites.
Real RevOps impact
| Metric | Before automation | After Lusha + HubSpot flow |
|---|---|---|
| Form fields | 8–10 required | 3–4 required |
| Lead enrichment time | 5–10 min per lead | Instant |
| Email accuracy | 70% | 95% verified |
| Routing errors | Frequent | Rare |
How to set it up
Go to Zapier → HubSpot → Lusha Connect template.
Click “Try it →” to copy the pre-built Zap.
Connect your HubSpot and Lusha Connect accounts.
Turn it on—and let Lusha enrich every inbound lead automatically.
Pro tip: pair it with lead scoring
Once your contacts are enriched, layer in a lead scoring workflow inside HubSpot using Lusha’s verified attributes (title, company size, or role).
That’s how you move from form fills to qualified opportunities without manual work.
Other ways to use this Zap
- Form enrichment at source: Connect this Zap to any HubSpot form (e.g., demo, event signup, or newsletter).
- Company enrichment: Add a second step to run Enrich companies for full firmographic data.
- Routing automation: Combine with a “deal creation” step to instantly assign enriched leads to the right rep.
- Slack alert: Notify your sales team when a high-value enriched contact enters HubSpot.
- Waterfall logic: Use Lusha as the first enrichment source, and only trigger fallback providers if data is missing.
Start enriching every HubSpot lead—automatically
Copy the HubSpot + Lusha Connect template on Zapier
Turn your shortest forms into your highest-quality leads—with real-time enrichment built in.
FAQs
No. The basic version works on Zapier’s free plan, but faster polling and multi-step workflows require a premium tier.
Yes. Change the trigger to “Updated contact” to refresh or validate existing records automatically.
Lusha verifies every record, with up to 95% accuracy on emails and phone numbers.
Yes. Forms from Gravity Forms, Typeform, or Webflow can trigger this same Zap before sending data to HubSpot.
Instant enrichment removes manual research time—reps can contact leads the moment they convert.
Consistent, verified inbound data that improves routing, scoring, and forecasting accuracy.
