Sales and marketing teams spend time and money on LinkedIn events, webinars, and virtual roundtables. But the follow-up usually breaks down: attendee lists are incomplete, contact info is outdated, and reps waste hours chasing people who never reply. By the time your team tracks down accurate details, the moment of interest is gone. Where Lusha […]
Sales and marketing teams spend time and money on LinkedIn events, webinars, and virtual roundtables. But the follow-up usually breaks down: attendee lists are incomplete, contact info is outdated, and reps waste hours chasing people who never reply. By the time your team tracks down accurate details, the moment of interest is gone.
Where Lusha fits in
Instead of letting hot leads slip, you can take any LinkedIn event attendee list, enrich it instantly with verified contact details in Lusha, and sync it straight into your CRM or sales engagement tool. That means faster follow-up, cleaner outreach, and a higher chance of booking meetings while the topic is still fresh.
Workflow example: LinkedIn event → pipeline in 4 steps
Export your attendee list from the LinkedIn event. (CSV works fine.)
Bulk enrich with Lusha → add verified phone numbers, emails, job titles, and company info.
Push to your CRM (HubSpot, Salesforce, Zoho, etc.) with tags like “Event: AI in Sales – Sept 2025.”
Trigger outreach sequences in your engagement tool (Outreach, Salesloft, Apollo) or notify reps via Slack for immediate follow-up.
Result: Your team moves from an incomplete list to a clean, segmented pipeline in under 24 hours.
Benefits for GTM teams
- RevOps: Structured process for event-to-pipeline, no manual cleanup.
- Marketing: Higher ROI on event campaigns with fast, segmented follow-up.
- Sales: Reps get verified phone and email, not just a name in a CSV.
- AEs/SDRs: Faster first-touch means more booked meetings.
KPIs to track
- % of event attendees enriched with verified contacts.
- Time-to-first-touch after event.
- Meetings booked per event.
- Pipeline contribution from event campaigns.
Best practices
- Always enrich the list the same day the event ends.
- Tag event-sourced leads in your CRM for accurate reporting.
- Personalize follow-up: reference the event topic and speaker in your email or call.
- Track which events yield the most pipeline to optimize your calendar.
FAQs
No, LinkedIn only provides basic info. Exporting the list and enriching with Lusha gives you verified phone numbers and emails.
Within 24–48 hours is best. The faster you follow up, the more likely you’ll book a meeting while the topic is still fresh.
Yes. You can build a Zapier/n8n recipe where any new CSV is auto-enriched with Lusha, pushed into your CRM, and tagged by event.
Yes. Lusha provides verified B2B data in compliance with GDPR, CCPA, and other regulations. Always ensure your outreach respects local laws.
No. You can run the same workflow for webinar platforms (Zoom, Hopin, ON24) or even in-person event attendee lists.
