How RevOps brings signals into the age of MCP: AI prospecting in practice

AI can be game-changing for sales, but only if it’s fed verified, compliant data. Otherwise, reps waste time chasing ghosts. That’s where RevOps comes in: making sure AI workflows are built on trusted Lusha data—not hallucinations.

With Lusha, RevOps leaders can:

• Stream verified contacts and buying signals directly into AI tools.
• Build dynamic target lists in seconds instead of days.
• Power personalization with data that’s always accurate and compliant.

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How Lusha + MCP changes the game

The Model Context Protocol (MCP) is Lusha’s bridge between verified data and AI platforms like Claude. Instead of exporting CSVs or running batch enrichment, RevOps can:

• Stream contacts and signals live into AI — 280M+ verified profiles with 95% email accuracy.
• Generate ICP-based lists using prompts like: “Show me VPs of Sales at Series B SaaS firms hiring in Europe.”
• Automate research workflows — AI clusters accounts by signals like funding or tech adoption, enriched in real time by Lusha.
• Enable contextual outreach — reps get messaging suggestions informed by Lusha’s verified data, not just scraped web info.

The result: AI prospecting grounded in reality.

Operationalizing AI prospecting with Lusha

Here’s what RevOps teams actually set up:

1. Define ICP criteria in Lusha — industry, role, seniority, region.
2. Feed Lusha signals via MCP — job changes, funding rounds, hiring intent.
3. Stream into AI tools — prompts generate account lists and contact breakdowns.
4. Distribute to reps via CRM/Slack — ensuring outputs are usable where sales teams already work.

With Lusha as the data layer, AI workflows stop being experiments and start being revenue drivers.

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Playbook examples

• Net new prospecting: “Find CMOs at US fintech firms that just raised Series A.” Lusha verifies contacts + signals → AI builds outreach list → synced to Salesforce.
• Personalization at scale: “Summarize why these 20 accounts are in-market.” Lusha’s job change and funding data → AI creates tailored talking points → reps send stronger first emails.
• Expansion workflows: “Show me execs who left current customers.” Lusha detects job moves → AI enriches with new company context → CSMs open referral and expansion plays.

Measuring success

RevOps can prove ROI by tracking:

• % of AI-generated contacts verified by Lusha.
• Pipeline sourced from AI + Lusha workflows vs. static lists.
• Rep adoption: number of teams pulling AI-powered Lusha data weekly.
• Reduction in research hours per rep.

When AI outputs backed by Lusha convert better than any other source, RevOps has hard evidence of impact.

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Next in the series: Website form enrichment — cutting drop-offs in inbound funnels with Lusha.