GlobalBiz Outlook recently featured Lusha in a full-length profile, highlighting how our focus on accuracy, AI, compliance, and simple workflows is reshaping modern B2B sales. The article traced our journey from a small Chrome extension to a platform trusted by more than 1.5 million users. It covered our leadership philosophy, our approach to ethical AI, our flagship innovations, and our vision for building the verified data layer of the AI-powered GTM ecosystem.
This summary captures the main points of the publication in our own voice.
GlobalBiz Outlook recently published an in-depth profile on Lusha, highlighting how our approach to accuracy, AI, and trusted data is transforming modern sales intelligence. The feature explored our origins, our leadership philosophy, and the technology that powers our platform today.
The big picture: accuracy now matters more than ever
The publication opens with a straightforward observation. B2B sales is flooded with tools and automation, yet sellers still want clarity. They want to know who the right buyer is, when to reach out, and how to trust the data behind every interaction.
Lusha was created to solve exactly that. The article traces our evolution from a simple Chrome extension to a platform trusted by more than 1.5 million users. The mission has stayed consistent: help people spend less time searching and more time selling.
How it started: a frustration that became a mission
GlobalBiz Outlook walks through our founding story. In 2016, Yoni Tserruya built a small browser plugin to fix one problem: contacting the right person without hours of research. As the tool spread, we discovered a deeper issue. Teams were spending more time validating information than having conversations.
This insight shaped our mission to organize the world’s business information and surface the best opportunities automatically. Today, that mission fuels our platform’s verified data, live signals, and AI automation.
Leadership grounded in clarity, execution, and value
The feature highlights Yoni’s leadership style. Product-led growth, curiosity, and ownership guide how the team operates. Bootstrapping taught us to focus on the work that creates real value and to respond quickly to change.
This philosophy shapes our AI strategy. Rather than chasing speed, we prioritize accuracy, compliance, and trust as the foundation for every innovation.
Why ethical and accurate AI is our advantage
According to GlobalBiz Outlook, many companies scaled AI without thinking about data quality or compliance. Lusha took a different path. We invested in verified, ethically sourced, privacy-first data from the start.
Through multi-source validation and community signals, we achieved a 95 percent data accuracy benchmark. The profile positions this accuracy as a key differentiator and a major reason companies rely on Lusha.
Key innovations powering modern RevOps and sales teams
The publication highlights three product pillars:
Lusha AI Assistant
A conversational interface that helps users find prospects, verify details, and build lists in plain language.
Lusha Conversations
An AI notetaker that records meetings, summarizes them, and syncs insights directly into the CRM.
Lusha API and MCP
A data engine that streams verified information and buying signals into CRMs, outbound tools, and LLMs such as Claude and ChatGPT.
GlobalBiz Outlook describes these as core to our vision for Q4 2025, where accuracy, compliance, and signals drive predictable growth.
Sales streaming as the next stage of sales intelligence
The feature outlines our shift from static prospecting to continuous data streams. Sellers receive verified prospects based on ICP rules and live buying signals. GlobalBiz noted that this reduces admin work by up to 30 percent and increases conversion by aligning action with real-time activity.
This shift is powered by our AI architecture, which blends predictive modeling, generative personalization, and conversational intelligence.
Standing out through trust and compliance
The publication positions Lusha as a leader in privacy-driven sales intelligence. With GDPR and CCPA compliance and ISO 27001 and 27701 certifications, companies rely on Lusha when accuracy and data governance matter.
Yoni’s quote stands out in the article. In the AI era, trust and data accuracy are the real competitive moats.
Practical impact through customer success stories
The article includes real examples of what customers achieve with Lusha:
• An events agency filled every roadshow using verified data and live signals
• A consulting team used accurate contacts to drive consistent new business for a decade
These examples illustrate how predictable workflows replace reactive outreach.
Long-term value and partnerships
GlobalBiz outlines our approach to long-term customer relationships. We refine enrichment accuracy and prospect recommendations by learning from anonymized usage patterns. This feedback loop helps teams evolve their strategies as their markets change.
A culture built on curiosity, ownership, and creativity
The profile highlights our internal culture. People across Lusha think like product owners and are encouraged to challenge ideas. The article references our “With Lusha You Get Much, Much More” campaign as an example of what small teams can create with the right tools.
What’s next: building the verified data layer of the AI economy
GlobalBiz Outlook concludes with our future direction. Lusha is expanding agentic automation, AI sales agents, richer buying signals, and natural-language workflows where sellers describe what they want and the system executes.
The article positions this as the foundation of a new category, where verified data powers AI-driven GTM workflows.
A final message from Yoni
The feature ends with Yoni’s perspective. Start with truth before automation. AI only creates real value when it is built on accurate, permissioned information. When sellers trust their data, they can focus on meaningful conversations instead of admin.
His message is simple. Forget the admin work. Just sell.
FAQs
The full article was published in GlobalBiz Outlook, a business and technology publication covering global innovation across industries.
The publication emphasized that accuracy, trust, and ethical data practices will define the next era of B2B sales, and highlighted how Lusha is leading this transformation.
It presented the shift from a simple Chrome extension to a global sales intelligence platform, showing how one early frustration shaped our long-term mission.
The feature focused on three pillars: Lusha AI Assistant, Lusha Conversations, and the Lusha API and MCP infrastructure.
Verified, privacy-first data. The article stressed that trust and accuracy are the real competitive advantages in the AI era.
By combining accurate data, buying signals, and AI-driven automation to reduce admin work, improve qualification, and create predictable growth.
The article highlighted our focus on agentic automation, AI sales agents, advanced signals, and natural-language workflows powered by verified data.
