Lusha MCP connects AI tools like Claude and ChatGPT directly to 175M+ verified B2B contacts. Ask your AI to find prospects using natural language and get real contact details instantly. No setup, no API keys, works with existing tools. OpenAI and Google have adopted MCP as the new AI standard.
Sales teams are wasting hours they don’t have. Every day, it’s the same routine: open fifteen tabs, filter through databases, build lists, cross-reference spreadsheets just to find someone worth calling. By the time you’ve put together something usable, half those contacts have changed jobs. Research shows that sales reps spend up to 40% of their time just looking for someone to call, and 42% say prospecting is the hardest part of their job.
Meanwhile, your AI tools can write great emails but can’t tell you who to send them to.
We built something to fix that. Lusha’s Model Context Protocol (MCP) connects your AI tools directly to our verified B2B database. Instead of adding another tool to your stack, MCP makes the tools you already use actually useful for prospecting.
How prospecting should work
Here’s what it looks like when your AI tools can access real B2B data. You type into Claude: “Find real estate investment trusts in the Bay Area.” Instead of getting a generic explanation about REITs, you get back actual companies with verified contact details you can call today.
Or ask ChatGPT for “marketing directors at companies using Salesforce” and get a list of real people with phone numbers and email addresses.
No filters to set up, no CSV files to clean, no waiting for exports. Just prospects you can actually use, delivered where you’re already working.
Why it’s important
Currently, the sales intelligence market is experiencing a major shift. MCP is an open standard that enables developers to build secure, two-way connections between their data sources and AI-powered tools. Major companies are taking notice: OpenAI officially adopted MCP in March 2025, integrating it across ChatGPT, their Agents SDK, and Responses API. Google DeepMind’s CEO confirmed MCP support in upcoming Gemini models, calling it “rapidly becoming an open standard for the AI agentic era.”
This isn’t just another integration. It’s the emergence of a new standard for how AI systems connect to real-world data, giving AI agents a simple, standardized way to plug into tools, data, and services without any hacks or hand-coding.
Built for real sales teams
For RevOps
If you’re in RevOps, you can finally build workflows that don’t break every month. Furthermore, you can set up automations that catch form submissions, add verified contact data, and send personalized emails without any manual work. For example, someone fills out a form, gets enriched with real company data, and receives a personalized email—all automatic.
For BDRs and SDRs
If you’re a BDR or SDR, you can stop switching between five different prospecting tools. Instead, you can ask your AI assistant for leads and get qualified contacts with enough context to write emails that don’t sound generic.
For marketing teams
If you’re in marketing, you can enrich leads as they come in, segment lists based on actual company data, and trigger campaigns when companies show buying signals. Additionally, you won’t need to wait for developers to build integrations.
What you can actually do with Lusha MCP
Find anyone.
Search by name, email, or company domain and get verified contact details, current role, and company information.
Search naturally.
Speak to your AI the way you would to a colleague. Ask, “Find marketing directors at companies using Salesforce” and get real, actionable results.
Build smarter workflows.
Connect MCP to automation tools like N8N or Make to automatically find, enrich, and reach out to prospects while you focus on closing.
Write better outreach.
With enriched contact and company data at your fingertips, your AI can help craft personalized emails and messages that actually resonate.
The technology behind it
MCP is like a smart adapter for your tools. When you ask Claude or ChatGPT to find prospects, MCP receives your natural language request, translates it into a search query for Lusha’s database, retrieves verified contact information, and returns everything directly in your conversation.
No API keys to manage, no separate logins, no breaking your workflow.
How this differs from traditional APIs
Traditional APIs require developers to write custom code for each integration. You need to understand endpoints, manage authentication tokens, handle rate limits, and write error handling logic. With traditional APIs, you might spend weeks building a custom integration just to pull contact data into your CRM.
However, MCP changes this completely. Think of it like the difference between having a separate charger for every device versus having USB-C that works with everything. With Lusha MCP, your AI assistant can access the same data using simple, natural language requests that work immediately.
Therefore, the key difference is this simplified approach. APIs expose raw functionality that developers must wire together. MCP exposes capabilities that AI agents can discover and use dynamically, without any custom coding.
Getting started is simple
If you already use Claude or ChatGPT, you’re most of the way there. MCP plugs in directly without changing how you work. If you use automation tools like N8N or Make, you can connect those too and build workflows that run automatically.
Moreover, there’s no complex setup. MCP works automatically if you’re on our Sales Starter plan or above. No API keys to manage, no documentation to read, no developer time needed.
Start small. Try asking your AI assistant to “find decision-makers at companies like [your best customer]” and see what happens. Then build from there: automated lead scoring, dynamic prospecting, whatever makes sense for your team.
Check out our setup guide for step-by-step instructions.
Make your AI tools more useful
Your AI can write. Now it can find the right person to send it to. With MCP, your tools stop being fancy typewriters and start being actual sales assistants. They find prospects, add context to every conversation, and handle repetitive work so you can focus on closing deals.
The reality is simple: prospecting takes too much time away from actual selling. When your AI can handle the research and list building, you get back to having conversations with real prospects and closing deals.
Ready to do more with your AI workflows? Start for Free >>
Lusha MCP FAQ
Q. What is Lusha MCP?
A. Lusha MCP (Model Context Protocol) connects your AI tools directly to Lusha’s verified database of 175M+ contacts and 60M+ companies. Instead of just generating text, your AI can now find real prospects with verified contact details using natural language requests.
Q. How does Lusha MCP work?
A. When you ask your AI assistant to find prospects, MCP translates your request into a search query for Lusha’s database, retrieves verified contact information, and returns it directly in your conversation. There’s no need to switch between tools or manage separate logins.
Q. What AI tools work with Lusha MCP?
A. Currently, Lusha MCP works with Claude locally, with support for ChatGPT, N8N, Make, and other automation tools rolling out soon. It integrates with your existing CRM and workflow systems.
Q. What kind of contact data do I get?
A. You get verified emails, phone numbers, job titles, company details, tech stack information, and buying signals. Essentially everything you need to have informed conversations with prospects and personalize your outreach.
Q. How is Lusha MCP different from regular APIs?
A. MCP lets you search using natural language instead of setting up complex API calls. It’s designed specifically for AI tools and automation platforms, making it much easier to use than traditional developer-focused APIs.
Q. Who can use Lusha MCP?
A. Anyone on Lusha’s Sales Starter plan or above can access MCP. It’s designed for sales teams, marketing professionals, and RevOps teams who want to connect their AI tools to verified B2B contact data.
Q. Is my data secure with Lusha MCP?
A. Yes. Lusha is GDPR, CCPA, and SOC 2 compliant with strict privacy controls. MCP follows the same security standards as all Lusha products, ensuring your data and searches remain protected.
Q. Does Lusha MCP work with my CRM?
A. Yes. Lusha MCP connects through automation platforms and API integrations, so it enriches your existing data without replacing your current CRM setup. It works with Salesforce, HubSpot, and other major CRM platforms.
Q. How accurate is the contact data?
A. Lusha maintains high data accuracy through continuous verification processes. The database is updated regularly with fresh, verified contact information to ensure you’re reaching active prospects at their current companies.
Q. How much does Lusha MCP cost?
A. MCP is included with Lusha’s Sales Starter plan and above. There are no additional fees for using MCP if you already have API access through your Lusha subscription.
